Who does not shop online these days? Almost everyone, isn’t it? Since more and more people prefer online shopping, the world of e-commerce is booming like never before. With it, making your ecommerce website design user-friendly in its outlook is becoming crucial as the demand for online shopping increases, and so does the competition. Trust me, it’s fierce, and if you are someone who is new to it, it will become difficult for you to compete with already established e-commerce business tycoons, especially when you don’t know the best e-commerce website design practices.
Here, in this blog, UnityDiv will present you with a comprehensive guide on how to design the best e-commerce website. Wait not! Just scroll down and explore what you need the most to survive in the zero-sum game of online business:
Best Practices to Create Good E-Commerce Website Design
Value Customer Experience
Notably, e-commerce websites come in various styles and fashions, but what makes an ordinary online store different from a first-class one is the user experience. Do you know why? Because business is all about selling your product or services, and if your user is not happy, trust me, your business will never be able to thrive. So, what’s the trick for a good e-commerce business? Say it loud: a happy and satisfied customer base.
Here is a thing: How do you satisfy your customers online? Well, to be honest, a good, highly authoritative, visually appealing, and engaging website can set your game on the right track.
Let’s chalk out some of the best practices:
- Your website design should be highly responsive and consistent
- You must prioritize the maintenance of the visual hierarchy
- To give your potential customers a personalized experience, make sure to reflect empathy in your website’s written content and customer engagement.
- Use chatbots to give customers real-time support.
Showcase the Customer Reviews
The online world is filled with scams. It’s completely normal for your new customers to be a bit skeptical initially. However, with a solid display of social proof, you can build authority, credibility, and brand value for your business. More particularly, this is important for startups and small businesses that do not have as large a following and loyal customer base as their competitors. So, what you can do?
- Add customer testimonials and product reviews to your official website to remove uncertainty surrounding your product or service.
- Encourage potential customers to convert by engaging in influencer partnerships for your e-commerce brand promotion.
- Give trust signals such as the address of your on-site store, technical certifications, and phone number.
- If you want to put on an additional layer of transparency, you can opt for exchange and return policies to reduce shopping cart abandonment.
Make the Checkout Process Easy and Smooth
Nothing turns a confirmed sale conversion into a missed opportunity other than a complex checkout procedure. That is why it is important to make this step as smooth and easy as possible. Now, what you can do in this regard:
- Allow customers to buy the product without signing in from their Gmail account. Guest check-out can do wonders for you.
- Reduce the number of steps required to finalize the sale. A one-step checkout can be the secret to your sales success.
- Add a call to action to give positive affirmations to your customers repeatedly.
Following the recommendations given above will not only increase your conversion rate but also encourage repeated purchases.
Improve the Page Load Speed
Slow page loading can kill your potential sale really fast. You know what? Every second counts in the internet world, where there are so many diversions to distract your potential customers somewhere else. For that reason, improving your page load speed is the golden ticket to your e-commerce business success. Follow these simple tips to make it snappy:
- Optimize images and videos by reducing their size. Concurrently, ensure that you don’t end up reducing them to the extent that it affects the overall quality of your content.
- Enable lazy loading so that the essential items load first.
- Trim down heavy script to keep loading time fast
- Use a good hosting service
Make Your Website Design Mobile-Friendly
Today, your computer is in your hands. Yes, you heard it right! Now, more and more people are using their mobile tablets to perform their tasks online. Retailers know that, too. That’s why they are focusing on making their e-commerce website design as mobile-friendly as possible. So, what you can do to jump into the bandwagon of making one-click ordering from mobile easy:
- Ensure your website layout is consistent and workable across mobile devices, laptops, smartphones, etc.
- If you have a wide range of products or services available, you should better use a hierarchical product menu or filtering option.
- It’s better to test your mobile design before launch to confirm whether the screen is adjusted perfectly or if there is any need to migrate a feature somewhere else.
Final Thoughts
Indeed, a customized and well-developed e-commerce website can literally make your business go through the roof. Therefore, it is vital to hire a good website development agency to perform this highly momentous task. Professionals at UnityDiv not only know the science behind website creation, but they are also adept at adding creativity and artistic style, giving your business a unique vibe of its own. So, if you are interested in making your presence felt in the e-commerce community, contact us now for a budget-friendly cooperation.
