Digital marketing is a constantly evolving phenomenon, with trends coming and receding. As the new year is approaching, finding out what the most viable method of promoting one’s business’ products or services online will be is a topic of interest for many.
According to the stats, the digital advertising industry is now valued at around $200 billion, with Google Ad Words accounting for 96% of the company’s revenue. With so much potential, tapping into its prospects is vital to distinguish oneself in a highly competitive digital world.
Let’s discover the top digital marketing trends that you should watch out for in the coming year to stay ahead of the competition:
Leverage AI Potential
Good or bad, artificial intelligence is emerging as a new reality. Well, I should better say it is a new reality, and you all are living in the AI age. Its application is visibly seen in almost every sphere of human life, be it social, political, economic, or professional. Digital marketing and associated arenas like customer service, content creation, and promotion are also not spared from their rising influence.
AI-controlled tools manage the tasks that were previously done by human hands. Look around and see how many organizations use chatbots to deal with their clients. You will find plenty of examples. That’s how much artificial intelligence has permeated into our lives. That is why it would not be wrong to say that leveraging AI’s potential is essential to survive the AI age.
Optimize for Voice Search
According to the stats of DataReportal, 30% of the users between the ages of 16 and 64 now prefer voice search to find the information online. It is believed this trend is expected to rise in the coming years. Why? Because of the prevalence of smart speakers like Amazon Alexa, Siri, Google Assistant, etc. This new and changed dynamics of online search will definitely affect the SEO and digital marketing practices in the coming year.
Dominance of Video Marketing
The attention span of digital audiences is decreasing day by day. Fewer people are, therefore, interested in reading long, textual-based materials, and more people are going for audio-based visual materials. Their desire for constant dopamine is making video marketing the king of digital marketing. The videos with motions, exaggerated transitions, effects, and pauses are doing well when it comes to capturing the attention of the targeted audience. That is why video marketing is believed to remain at the top of the pedestal in the upcoming year.
Diversify the Marketing Arenas
Your audience is divided through borders. When I say borders, I mean borders that are present between one social media platform and the other. Since your potential customers are spread evenly across different platforms, you have to remain active on all these channels to communicate with your audience. The role of omnichannel marketing comes into play. Not only does one have to promote on different platforms now, but one also has to interlink these channels to understand the audience effectively. For example, the means of advertising on Facebook widely differs from the marketing done on LinkedIn. As the nature of both platforms is different, so is the form of marketing.
Respect for Privacy
Where there will be interaction, there will be interdependence. And where there will be interdependence, there is a tendency to have asymmetric relationship dynamics. These asymmetric relationship dynamics often result in infringement into the private domain of others. As new forms of digital interaction are emerging, there is a concurrent rise in infringement on the privacy of others, regulation of which is essential. Consumers and the government are becoming increasingly conscious of data privacy. Protecting the privacy of individuals in the future will indeed remain the primary concern. Amid this, transparency will become the point of focus for both advertisers and the end users.
Mobile-Responsive Marketing
It is estimated that overall, 60% of the global searches are made through, necessitating the mobile-friendly digital marketing approach. Optimizing for mobile is not optional at all. It is a basic necessity that must be met to achieve digital success. Companies should focus on promoting their business through mobile-friendly digital marketing approaches that include:
- Social media marketing
- Mobile responsive websites
- Use of QR codes to give direct access to marketers’ websites
- Voice search optimization
- Marketing by sending text messages or notifications
Final Thoughts
With technological advancements and changes in consumer behavior, digital marketing is evolving in its form and approaches, necessitating marketers to develop themselves with the pace of evolution occurring in marketing approaches. UnityDiv, the top-notch digital marketing agency in the market- believes in constant professional development to give our clients innovative solutions. Our expert’s primary focus is to give personalized digital marketing solutions tailored to the unique needs of each business.
Contact us now to make your digital marketing in 2025 a successful endeavor!
