Let’s start today’s topic of discussion with the mind-boggling fact that there are over 3.6 billion active email users at the global level- a number that is even greater than the combined population of China, India, and the United States. From the above given fact, it is quite obvious that email marketing has a huge audience to capitalize on. But do you know that where there is opportunity, there is competition? So do in the case of email marketing for content distribution.
Now, the primary question that is worth asking is how to rise to the top by standing out in the tough competition involved in the world of email marketing. What are the best strategies of email marketing for content distribution that the successful industry’s big shots are using to their advantage?
If you wanna know all about that in detail, swipe down for UnityDiv’s deeper insights on the topic!
What is Email Marketing for Content Distribution?
Email content marketing is the kind of digital marketing service that allows businesses to market their product, services, and content around them to their desired audience by use of emails. This marketing strategy involves the acquisition of email leads and then using them to send promotional messages that create awareness about the brand’s products or services, incentivise customer commitment to the brand, and build a credible, trustworthy brand persona.
Best Email Marketing Strategy
Do you want to know email marketing content best practices? If so, you are definitely at the right place. UnityDiv, a top-notch digital marketing agency in the market, has implemented all the effective email marketing for content distribution strategies throughout its email marketing journey. Why to reap the benefits of knowing all the best hacks alone. To help you in your email marketing journey, we are here with all the best tricks.
Craft Persuasive and Well-Structured Emails
Each day, almost 73% of email users are bombarded with almost 10 emails per day. And you know what, out of them, less than 30% take a concrete action. Ever wondered why a turnover rate is so low? Why don’t most people open the promotional emails they receive? It would not be an overstatement to say that part of the reason is that most of the emails are sub-standard. They fail to make good and lasting first impressions. The email lacks proper structure, and the written content is not compelling enough to persuade a desired action.
Here’s how you can craft effective and well-structured promotional emails;
Click-Worthy Subject Lines and CTAs
Your subject lines and calls to action should be click-worthy. Add suspense, trigger their pain points, and use powerful words. Adopt personalization strategies in email marketing by customizing the subject lines and calls to action according to the specific needs and interests of the recipients. It will drive engagement, giving an immense boost to conversions and subsequent revenue generation.
Use Emotional Rhetorics
Don’t forget to use emotional rhetoric within your email content. According to Standford Graduate School of Business, “Something like 90 to 95% of our decisions and behaviors are constantly being shaped non-consciously by the emotional brain system.” This showcases the importance of persuasive emotional triggers in making an emotionally driven human being take an action that satisfies your interest.
Add Visuals and Keep Emails Short
Keep the email short, concise, and to the point. It is because most email readers don’t have time to read your email; they just skim through it. And if they find it too extensive to skim through, they just move past by it. Knowing the short attention span of current email users, most high-performing marketers are now increasingly focusing on adding visuals in the form of graphics and images to their emails. It does not just make their content concise but also adds an element of attractiveness to it.
Grant Exclusive Offers
One of the motivating factors that can prompt the recipients to engage with your content is the provision of exclusive offers, discount options, and perks to only email subscribers. For example, you can give exclusive access to paid content and newsletters to only those audience who are coming to your landing page by way of emails. You can use snippets, tailors, and teasers to further spark your audience’s interest, driving increased open and click-through rates (CTR).
What’s more, using platforms like Mailchimp to segment the email list based on demographics, behaviors, and interests will assist you in amplifying your content relevance and engagement by personalizing the exclusive offers according to each audience’s specific interests and needs.
Analyze KPIs
Using the top email analytics tools like Google Analytics and HubSpot can help you analyze the data surrounding key performance indicators (KPIs) that include information about open rates (how many of the recipients have opened your email; it exhibits the quality, engagement of the content and the authoritativeness of the sender), click-through rate (how many of the recipients have clicked on the added call-to-action button to reach at specific landing page; it showcase the reach of content distribution through email marketing), and conversion rate (percentage of recipients who fulfilled the email marketing goals like buying product, service; it involves converting the email recipient or subscriber into a paying customer).
Final Thoughts
Indeed, email marketing for content distribution is something that will keep your content alive and productive. With the utilization of emerging technologies like artificial intelligence and automation, you can craft personalized and high-quality content in relatively less time. Besides, what must not be taken lightly in the complaisance to email marketing regulatory standards like General Data Protection Regulation (GDPR).
If you want to leverage the potential of email marketing for content distribution to its full extent, it is best to consult and take the services of a professional digital marketing agency like UnityDiv into the market. Why? It is because digital marketing, whose one aspect is email marketing is multi-dimensional and time-consuming. Delegating it to us will help you unburden yourself from some tasks so that you can focus on core things related to your business.
Wait not…Just contact us now to uplift your email marketing game.
