If you want to take your digital marketing to the next level, then Facebook Pixel is the must-have tool in your kit. It helps you track user behavior on your website, optimize ad campaigns, and get better results. Therefore, knowing how to implement a Facebook pixel on your website is really important.
Knowing its significance, UnityDiv today’s blog will teach you how to set up and install the Meta pixel on your website so you can make the most of your advertising campaigns.
Scroll down for the guide:
What is Facebook Pixel?
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First, let’s understand what Facebook pixel is before we jump into the setup process. In simple terms, it is a bit of JavaScript code that you install on your website to gather information about how users are interacting with your pages. This data will ultimately help you expand your business by tracking conversions that happen from Facebook ads, creating audiences for advertising in the future, and optimizing the current ad campaigns. It is indeed an essential part of deciphering what happens after a user clicks your ads.
Benefits of Facebook Pixel
Track Conversions Effectively
The Facebook pixel code tracks purchases, newsletter signups, and much more. They basically tell you how users are interacting and engaging.
Create Custom Audiences
It makes it easier to choose and target users who have visited your site or pages. That is why it makes your ad campaigns customized and relevant.
Optimize For Better Results
Analyzing your pixel data can help you improve your campaigns and concentrate on the actions that yield the most return for you.
How To Set Up Your Facebook Pixel?
Step 1: Enter your Facebook pixel login. To do this, go to your Meta events manager. Now, you will need to log in using your Facebook business account credentials for the Facebook pixel login process. This is your control panel to set and configure the Meta pixel.
Step 2: Create a new pixel. Wanna know how? Click on the “Add data source” button. Choose your data source as the web. Select Meta pixel and then ‘connect.’ After that, name your pixel. If needed, add your website URL.
Step.3: Now, add the Facebook pixel code to your website. For websites that make use of CMS platforms like Shopify, WordPress, or WIX, the process is straightforward. Just go to the meta events manager, and copy your pixel ID. Then, log in to your CMS platform, and go to settings or integrations. For Facebook or Meta tools, paste the pixel ID in the designated field. However, for custom websites, simply paste the code into the <head> section of your website’s HTML. Finally, publish your updated website.
Step.4: After adding the Facebook pixel code, it is crucial to confirm that the pixel is working correctly. You can do it by installing the Facebook pixel helper Chrome extension. Then, visit your website and make sure your pixel is active by checking your pixel helper.
Step.5: It’s time to get started with standard and custom events. The Meta pixel tracks these two types of events.
| Standard Events | Custom Events |
| In it, add to cart, purchase, and lead. | It is tailored to your business needs and specific actions. Add extra parameters to your pixel code within your events manager and you can define these events. |
Step.6: In the last step, test and optimize. With your pixel installed, start testing to ensure everything is working as expected. The test event tool for the events manager will help you to simulate user actions. See if data is being captured accurately. Refine your campaigns by monitoring your pixel activity.
Tips For Successful Facebook Pixel Setup
Update Your Pixel Regularly
Keep a check on your Meta pixel. Look if it’s functional and stay updated.
Respect User Privacy
Transparency is key; let your users know what data you collect, and obey data privacy laws. Install a cookie consent banner.
Focus on Advanced Tracking
Advanced tracking uses conversion API. Facebook conversion API works with the pixel and is designed for businesses that want to dig a little deeper with their insights and track offsite and server-based data.
Final Thoughts
Adding a Facebook pixel to your website is not as simple as placing a code; it’s a whole new world of Facebook ads. Since we have already told you how to implement Facebook pixel on your website, it is important to put all that knowledge into action and make your digital marketing campaign soar like never before.
However, if you are still facing difficulty or consider it complicated to install the Facebook pixel, delegate your task to a professional digital marketing agency like UnityDiv, which knows the nitty-gritty of pixel installation. Just trust our world-class services by leaving your Facebook pixel setup and optimization in the hands of our experts.
Are you interested in making your ad campaign perform best? Contact UnityDiv today!
