Hey, do you want to grow your business by making full use of Google Ads but don’t know how to set it up and tactfully use it to your advantage? Then, this blog is specially for you. In it, you will come to know in detail the best ways of using it to build a strong customer base and reach unbeatable business growth.
So, what are you waiting for? Just take a minute out of your busy schedule to read this blog thoroughly if you want to make your Google Ads effective in making you stand out among your competitors.
What is Google Ads Account For?
Google Ads is a platform provided by Google to its users to reach the people who might be interested in buying the product or service a business is selling. It is a kind of digital advertisement displayed by those who possess a Google account to those who have an account. Through repetitive bombardment of the business product/service, entrepreneurs use this platform to create brand awareness and increase their online shop’s visibility and discoverability.
Here are some features of the Advertisement campaign launched through Google Ads:
- It is directed toward a particular audience.
- It can be customized according to business needs.
- It is managed online.
- The advertisers are totally in control of the budget for the advertisement.
- The impact of the Google Ad is measurable and quantifiable.
Benefits of Google Ads Signup
Haven’t you signed up yet? If that is so, you are missing out on a great opportunity for your business success. Many top-notch businesses with significant profits are using this lucrative platform to remain relevant and valuable in their targeted market. Let me tell you some clear-cut benefits of signing up on Google Adwords:
- First, using this platform, you can reach your ideal customers, persuade them, and drive tangible conversions.
- The businesses can rely on the expansionary reach of Google Ads to generate qualified leads and ultimately increase their sales.
- Google Ads can create brand awareness and make your brand reachable and accessible to more and more people in no time.
- Unlike SEO upliftment, Google Ads give an instant boost to web store traffic.
- The results and performance of Google Ads are measurable and can be easily tracked, completely in contrast with traditional marketing.
- Google Ads allows you to control your campaign by focusing on specific locations, demographics, and other factors that come under precise targeting.
How to Create Your Google Ads Account
Let’s now understand the process of creating a Google Ad account for your web store. For that, go to Ads.Google.com to sign in to Google Ads. You can then click on the option of signing in and using your existing Google account to create your Google ads account. As for the starters. you can create an account without a campaign. It would be better for you to set up conversion tracking before officially setting up your campaign.
Now, confirm your billing country, time zone, and currency to move to the next page, which directs you to the page where you can create your first campaign directly.
How to Launch a Google Ads Campaign
To launch a Google Ads campaign, sign in to the Google Ads account, and from the landing page, click on the ‘New Campaign.’ After that, the app will ask you about your campaign objective.
The objectives asked are:
-
- Sales: Under it comes selling the products and services online and persuading your targeted customers to make a purchase.
- Leads: In it, the targeted audience is encouraged to sign up or provide their personal contact information to receive notifications about special discount offers, newsletters, etc.
- Website Traffic: Businesses or even non-profit organizations want to create awareness about their brand or use this campaign format to align masses toward a particular cause by attracting them to their website.
After choosing the objectives, it’s time to name the campaign based on the product and type of advertisement. It is also on this page that the advertisers determine the campaign location, age specificity, and other vital metrics. Then, the advertisers set up a budget for their campaign according to their resources. It is recommended to initially start from a low budget and then expand the budget based on the profit. Here, you can also decide on the payment methods: manual, automatic, or monthly invoices. Finally, include relevant and highly competitive SEO-friendly keywords, and your Google Ad campaign is all set to go.
Best Practices to Follow to Launch an Ad Campaign
To make the most return on the investment from the Google Ad campaign, businesses must follow certain practices to launch them strategically and correctly. Here are some time-tested best practices that are capable of yielding high results:
- Make several headlines, descriptions, and ad copy so that you don’t over-flood your targeted audience with similar ad copies. Remember, humans get bored of seeing the same thing. That is why adding variety to your campaign is key to audience retention and long-term success.
- Before launching your Ad campaign, perform extensive research to understand the market, competitors, and customers.
- Always keep checking the performance and analytics of the ad campaigns launched to decide what’s working and what needs improvement.
- Retarget the customers who purchased products from your web store again and again in order to push them for repeated purchases.
Final Thoughts
Indeed, Google Ad campaigns are worth investing in due to the tremendous potential it uploads in bringing customers to your doorstep. It takes digital marketing to the next level, and when combined with organic SEO strategies, the results could be far better than your expectations.
If you are interested in using the services of the best digital marketing agency to handle your brand’s advertising and promotion comprehensively, be it organic or paid, choosing UnityDiv is the best thing you can do. As a top-notch digital marketing agency, we provide comprehensive digital marketing services, including setting up a Google Ads account and campaigns.
So, wait not…Just improve your digital marketing campaign by contacting us now.
