There was a time when the land was everything, and then the means of production became an important asset for asserting economic dominance. Now, in the contemporary digital landscape, those who own the data control the world and the future, making it paramount for businesses to harness data to comprehend consumer behavior effectively, understand their buying pattern, and know what intrigues or interests them the most.
However, data is everywhere and nowhere at the same time, all in abundance. You may end up generating a lot of data, making it difficult for you to decipher and analyze it manually. Now, the point is, how can you dodge distractions, analyze meaningful data quickly, and turn all your data analysis into actionable insights?
Here’s where comes the importance of using Google Data Studio (the Looker Studio). These tools systematically organize your raw data from Google Analytics, Google Ads, and various other third-party sources into insightful reports. All of this helps improve your marketing outcomes through better strategic and tactful actions.
In this blog, we will guide you in detail about what Google Data Studio is and how you can use it to improve your online presence in the long-term.
So, let’s dive in!
What is Google Data Studio?
Google Data Studio was formed in 2016 as a part of Google Analytics 360 Suite with the goal of making the data easily accessible, manageable, and presentable. It is also known as Looker Studio, owing to the fact that it is a data visualization tool that allows users to create easily comprehensible and customized data reports and dashboards.
Through it, you are able to connect multiple data sources that include Google Sheets, SQL Databases, and BigQuery. You can even create your own tables, images, and graphs to tailor your data in a personalized and specialized manner.
Google Data Studio Overview
Let me now give you a brief overview of how to get started with the Google Data Studio. The first thing you have to do is to sign in to your Google Data Studio using your Google account. After Google Data Studio log-in, connect to your data source to formally start creating reports. The tool allows you to integrate;
- Google Sheets
- Google Analytics
- Facebook Ads
- Google Ads
- YouTube
- Google Maps
- Google Docs
- BigQuery
- SQL Database, and more.
Once you have connected data sources, you can now create reports either by using blank reports or already available templates or by creating a customized Google Data Studio dashboard of your own.
While creating reports (whichever format you choose), Google Data Source allows you to use different chart options to present data in whatever form you want: Time series, Bar charts, Pie charts, or Table form. After that, you can add and format your data and share the finalized report by exporting it in PDF form or publishing it online.
Benefits of Using Google Data Studio
Google Data Studio was created as a business tool to help businesses transform their raw and rather dispersed data into visually organized data insights that can be viewed and analyzed for strategic upliftment through data-driven insights. Here’s how beneficial it is in achieving its creation purpose:
- It allows you to enjoy free features that other companies of the same kind typically offer at a humungous price. Thereby, it lets you have greater control over your data in the most cost-efficient manner.
- It gives you easy access to your data, allows you to share it with other company professionals in a protected manner, and enables you to integrate data from multiple data connection sources.
- Google Data Studio helps you in data-driven, informed decision-making by simplifying the data interpretation process. Indeed, it can make you turn your data into persuasive narrative and actionable insights. Viloria says, “With Google Looker Studio, users gain instant access to up-to-the-minute insights, allowing for quick, informed decisions that keep their business agile and competitive in a fast-paced market.”
- Data is any company’s biggest asset. Protecting it from intruders is the primary concern of most businesses. The best thing about Google Data Studio is that it is a trustworthy, reliable, and secure platform for creating and sharing sensitive company data (after all, it is backed by Google).
How Google Data Studio Help Improve Your Site’s SEO
Google Data Studio lets you analyze the metrics that are affecting your website SEO negatively. For example, you can analyze here the sources of your website traffic (number of visits, time spent on a page, demographics of the traffic, traffic by device, traffic by medium, etc.). You can even check the pages with the most bounce, exit, or conversion rate. All this will allow you to keenly look into different metrics collectively shaping your site’s SEO, helping you decipher what is working and what is not working for your website. This way, you can readjust your SEO strategies for better website performance.
Apart from that, you can also check your keyword rankings to effectively carry out competitor analysis and your site’s receptivity toward changing keyword trends. Here, you can even make a report of all the backlinks and anchor text linked to your website, enabling you to optimize them in a better way, remove any dead or non-performing links, and allow only top-performing domains to build links with your website.
Final Thoughts
Indeed, Google Data Studio is highly crucial for uplifting your website’s overall performance through data-driven actionable insights. It does it by helping you compare and highlight key performance indicators (KPIs). Indeed, it would not be wrong to say that it is a powerful data visualization and analysis tool currently available in the market to help uplift digital marketing strategies.
If you are interested in giving a structured outlook to your business data, you can get assistance from UnityDiv professionals to comprehensively do it for you on Google Data Studio. We will not only share each and every aspect of data but will also analyze the data to improve the future decision-making of your business.
So, wait not…Just uplift your digital game today by asking UnityDiv for digital marketing and website development services. Contact us to get the best quote!
