Do you want to make your website’s first impression count? Then you must work on improving your landing pages. Why? Because they are your website’s first impression in the user minds; thereby, playing an important role in the success or failure of your online endeavors.
But how to make a high-converting landing page? Is it difficult? Well, it is not at all difficult for UnityDiv professionals. They have knowledge of all the insider techniques that can improve your landing pages. They know how to optimize them best for conversions.
Are you interested in exploring the art of building high-converting landing pages? Then, why wait? Act now, scroll down, and take full benefit from this blog:
What Are Landing Pages?
Landing pages are those pages from your website that act as a door to your website. They are also referred to as “lead capture pages” or “destination pages.” Suppose, you published an online ad for your product. Whenever the interested user clicks on this ad, they will reach some page of your website.
Now, that page can be anything; it can be a page showcasing the original product or the “about us” page informing the user about your brand. Whatever the case, the page where your customers will land by clicking an ad, email, or any other marketing link that you created to drive traffic to your website is the landing page.
Are User-Friendly Landing Pages Important?
According to a recent survey, 35% of marketers consider user-friendly landing pages as the most effective way of getting quality traffic and conversions. You know what? Stakes are always high when it comes to landing pages. Why? Because they are not just the page to look at; they are lead generation tools.
Here are a few benefits that your brand can get from making quality landing pages:
- They increase the conversion rate. Why? Because landing pages include the most convincing answers to users’ queries, driving them directly to sales.
- With just one click, landing pages take users to their desired destination. Their specific nature does wonders in contributing some value to those seeing ads.
- Landing pages help eliminate the gap between ad and brand store, making conversion easy.
Best Practices to Build High-Converting Landing Pages
Let’s talk about the best practices that we at UnityDiv follow to make a landing page that drives high conversions.
A Bold Headline
Your headline should be such that the visitors will stop to read. Remember, your headline is the first thing a visitor sees. Therefore, you should make it count. It should be simple, brief, and explain their problem.
Just imagine you have a skincare brand. Now, what should be your headline? Here, look at the one I developed:
“An Effective Skincare Solution That Works- Guaranteed Results!”
A Compelling Offer
Free eBook, a discount code, or a free trial, always offer value to your visitors- a value that is least likely to be turned down. This contributes to your effective lead generation strategies, assisting you to gather more information by providing useful information in return.
A Clear Call To Action (CTA)
Your call to action must be loud and clear. For that, use words with motion in them such as;
- Sign up now
- Start here now
- Get free assistance etc.
Remember, it is not just a button. It is an invitation to turn your potential customer interests into action. That is why they should be short and concise. Not to forget, the greatest emphasis must be placed on the color contrasts with the background of the page you have.
Simplify It
Simplicity has the maximum effect. Too much clutter? Not good for engagement. For that reason, go for a super simple, highly optimized landing page layout. Add lots of white space, big, bold graphics, and not to mention a good and properly structured hierarchy. Always remember, less is always more.
Make It Mobile-Friendly
You know what? Almost 60% of the website traffic these days is generated by mobile devices. Yes, a device that you carry in your hands or in your pocket. So, don’t forget to build a mobile-friendly and responsive landing page. It will ensure that you attract leads from the mobile web too, contributing considerably to high conversions.
Add Emotional Triggers
Emotion is one of the motivating factors behind any buying decision. So, why not capitalize on that? Your audience wants to feel something, so use sensory words to trigger the urge to buy. For instance, you are selling a skincare product. Words like these can literally do wonders in emotionally triggering your potential customers:
“Picture yourself looking fabulous with great skin on your first date.”
Well, now let your customers’ fantasy play the game for you!
Other Best Tips For Building High-Converting Landing Pages
- Focus on adding strong visuals. Any picture, photograph, video, or infographic will best convey the message.
- Add an element of urgency like “buy one get one free” or “Limited stock.”
- Provide clear benefits of using your products or buying your services on the landing page.
Final Thoughts
Creating a high-converting landing page is not an easy process, but the result proves to be worth it. That’s why hiring a professional digital marketing agency like UnityDiv is always worth the cost.
Just put yourself in your audience’s shoes for a moment. What would make you click? What would make you stay? I think the answer is obvious: a compelling landing page.
So, why not work on making your landing page high-converting? Why not hire UnityDiv’s high brains to make the premium-level landing page?
Contact us now to get world-class digital marketing services!
