What Is Keyword Clustering and How Can It Impact Your SEO Content Strategy?

The world of the internet is becoming jammed with content, making it difficult to rank content there. Due to this, SEO has weakened its capacity to put content on SERP’s top pages. But do you know the game of SEO is not over yet? New strategies are coming within SEO that are helping businesses with their content strategy. Take keyword clustering as one such aspect. 

Though it is not new in the world of SEO, its viability is there with the same intensity. Today, in this blog, we will discuss all about it and its effectiveness in giving you an ever-lasting presence on SERP’s.

So, let’s start to dive deeper into the matter!

First Thing First, What is Keyword Clustering?

One may wonder what Keyword cluster means. To all those who don’t know, let me tell you about that. It is a well-known SEO strategy for making your content rank on Google using keywords that are related to each other based on intent and semantics. Appliers of this keyword cluster strategy group various collections of linked keywords together on the same page. 

The primary goal of following the method of keyword clustering is to use multiple high-ranking and competitive keywords to gain the targeted audience’s attention. After all, one never knows which keyword will drop your user at your doorstep.

Keyword Clustering Examples

Let me explain the concept of keyword clustering with the help of examples. 

How To Do Keyword Clustering

Using Keyword Clustering Tool

The first thing to do is build a keyword list. You can use keyword clustering tools like Semrush or Ubersuggest. For example, in the case of Semrush, search the keyword overview of your desired keyword. Here, you will come to know the search volume and competition. To build a keyword cluster strategy, go to ‘Keyword Magic Tool’ and find many keywords related to your seed keyword. You can find cluster keywords based on synonym, phrase match, semantics, relevancy, intent, or relatability. 

Strategically Categorize Keywords

There are many Keyword clustering algorithms that categorize your selected keywords based on Google algorithm preferences. They automatically put together the related, relevant, and high-potential keywords together so that you can effectively utilize them within your content. You can even do it manually by analyzing the search engine results. 

Are you wondering how can you do it manually? It’s simple. First, look for search similarity. Check whether the keywords you have chosen are related and, thereby, can be put together or not. Second, can you create high-quality content by working on all keywords together, or will it look like haphazard keyword over-stuffing? If you have enough information to produce two different and unique content of the keywords categorized into two groups, then go for the latter strategy. 

Putting Keywords into Content

Now, you have to cluster the selected keywords into your content. It also involves the use of smart tactics and creativity. The important secondary keywords must be placed in header tags, featured snippets, schema markup, URL slug, and FAQs. It is best to discuss them separately under a heading. While deciding the importance of keywords, think about their impact on your business, keyword volume, and competition. Overall, they should be placed in a way that the combined value of keywords becomes high in ranking your content. 

Benefits of Keyword Clustering

Here are a few clear-cut benefits of Keyword clustering for your SEO content strategy: 

• You will be able to provide value to your targeted audience by comprehensively crafting your content and by including all that interest them. 
• You can internally link your content, improving your On-page SEO strategy. 
• It helps search engines understand your content and rank you higher on the relevant search pages. 
• Algorithms rank content with high combined volume and low keyword difficulty on top pages of search results. 
• Keyword clustering boosts your site’s SEO authority.
• Internal linking of pillar pages helps improve the crawler’s navigation experience, thereby helping with page indexing.
• NLP keyword clustering helps algorithms understand the semantic relatability and meaning of the content.
• It helps build topical authority, the site’s structure, and organic backlinks. 

What to Avoid While Clustering Keywords

• Sometimes, there is a very fine line between the keywords clusters collected. All keywords seem to have the same meaning. For example, ‘What is SEO strategy?’ and ‘What is SEO strategy?’ have the same meaning and intent. What differs is the use of “a.” Now, if you have to use both within your content, you must be vigilant in your approach. 
• Second, if not properly managed, keyword clusters can result in keyword cannibalization. This will result in the overlapping of the content and multiple pages competing for the same keywords. Instead of strengthening your SEO, keyword cannibalization will weaken it. How? Just as the cannibalizer eats one of its kind, the cannibalizing keywords neutralize each other’s SEO effectiveness. 
• As the number of keywords grows, naturally incorporating them within the same content becomes hectic. It requires extensive focus and heightened deciphering abilities. 

Final Thoughts

Indeed, clustering your keywords plays a very important role in optimizing your content for the algorithms and also for the users. This way, you ensure your content is capable of satisfying the interests and queries of varied audiences. It would not be an overstatement if I say that it is one of the time-tested strategies for improving organic traffic and engagement.

You must work on building cohesive clusters. However, if you think you will not be able to do so either because you lack knowledge about SEO writing and keyword clustering tools, delegate your task to those with unparalleled expertise, i.e., UnityDiv.

So, what are you waiting for? Take action and build your SEO content strategy by contacting UnityDiv now.