Do you know many users find it extremely hectic to search for things online using the text-based search method? You have to convey your point comprehensively using bare minimum words. That has always been the problem with text-based searches: You never get your point right. Even if you convey it thoroughly, algorithms rarely present what you inclined, making it difficult to search for relevant information. That’s probably why voice-based searches have been gaining ground in recent times.
As more people prefer voice-based searches to find information about products online, it is becoming imperative to design a Shopify store for voice search optimization. Today, in this blog, we have decided to address the importance of optimizing your Shopify online store’s voice search. You will also learn how to create a Shopify store that is properly optimized.
So, let’s start!
What is Voice Search Optimization?
Voice search optimization involves improving the experience of users who use voice search to find products on your website. Under it, you follow best SEO practices based on the user’s behavior and ranking tricks. It ultimately helps you improve your website’s content, indexing, and load time, boosting the overall traffic inflow to your website.
Importance of Optimized Shopify Store’s Voice Search
According to EMarketer, voice assistants are the most common means of online search by US adults, with 60% of consumers prefer voice-search over text-based search. Technological inventions like Amazon Alexa, Siri, and Google Assistant have revolutionized consumer behavior in searching for things online. Knowing the changing dynamics, Shopify online store owners are creatively looking into ways of capitalizing on this trend through voice search optimization. Here are the few benefits businesses are looking to get out of Shopify store voice search optimization:
- Voice searches are rampantly increasing. They are estimated to reach a global value of around $32 billion by 2033. This underscores the tremendous potential in optimizing voice searches early on.
- Jumping on voice search changing trends will give businesses a competitive edge. The fastest adoption of it means staying ahead of time and dominating the survival of the fittest game.
- It helps improve consumers’ shopping experience, driving traffic and a loyal customer base.
How to Create a Shopify Store that is Voice Search Optimized
Creating a Shopify store that is voice-search optimized will help you widen the brand awareness, identity, sales, and retention rate. Here are a few things that can help you in this endeavor;
Use Conversational Language Style
When people search for things online using voice search, they remain descriptive in their speaking style. For example, instead of searching “best clothing store,” users might write “the best clothing store offering soft and high-quality fabric near me.” In contrast, in the case of text-based searches, people avoid using explanatory language style due to time constraints. So, when you are optimizing your Shopify online store for voice search, your first priority should be to:
- Target long-tail keywords
- Focus more on optimizing for conversational and natural tone.
- Include FAQs addressing the questions users are asking directly.
Prefer Optimizing for Local Search
More prominently, whenever people search for things online using voice search, they speak in their native language. To be more specific, their primary intention would be to find a local market for the product they are searching as in the case of “the best clothing store offering soft and high-quality fabric near me.” So, how can you optimize for local searches on Shopify?
The first thing you need to do is add the location of your brick-and-mortar store to Shopify. It is vital to confirm the validity and credibility of your store. The next thing to ensure is to make your business appear in local searches by optimizing your store’s Google My Business. Always include keywords like ‘near me’ and the city’s name or place where your physical store is located. It is to guide algorithms through repetitious assertions about where you want to attract traffic from by informing voice assistants where your store is.
Use Schema Markup
Schema markup gives your Shopify store’s content an organized and structured outlook. It makes the crawling and navigation of your website easy for algorithms and visitors. Resultantly, when users search queries that are relevant to your website offerings, it will become easy for the algorithm to decide which page of yours to rank high on SERPs, improving the visibility and discoverability of your website. Here’s how you can utilize structured data in your Shopify store:
- You can use schema markup to pinpoint essential details about your products. This may include product descriptions, pricing, and reviews.
- Use the Shopify store’s apps and plugins to best integrate schema markup.
- Use the Google Rich Results test tool to test whether your site is working.
Make Your Store Mobile-Friendly
Since most of the voice searches are conducted through mobile, optimizing for mobile is key to your business success. You may lose potential customers if you do not direct your attention to optimizing for mobile. So, don’t commit the grave mistake of not optimizing for mobile. Instead, you must always prefer using that Shopify theme, which is mobile-friendly. Apart from that, it would be best to use large-sized fonts and simple navigation patterns. Remember, if your site is working well on mobile, then its voice search will also be mobile-friendly.
Final Thoughts
Indeed, designing a Shopify store for voice optimization is an important aspect of your business’s digital marketing strategy. As a top-tier digital marketing and website development agency in the market, UnityDiv considers its voice search optimization highly crucial for giving your consumers a seamless and effortless navigation experience.
Make sure your Shopify store caters to the needs of those who search through voice. To do that, delegate your task to an agency that knows all the techniques involved in voice-search optimization.
Are you ready to uplift your Shopify store? Contact UnityDiv now!
