What if I tell you TikTok for entertainment is good, but TikTok for business marketing is more than good? Sound strange, doesn’t it? The reality is highly engaging, user-friendly, and large, and the interactive audience of TikTok makes it a goldmine for advertisement purposes.
Imagine scrolling down the content on TikTok, and all of a sudden, your eyes catch the sight of an extremely worthwhile tech gadget. You might wonder if the gadget is really worth buying or if the way it was presented to you on TikTok made it look like so. Whatever the case, it prompted you to feel the way it wanted you to; thereby, such ads have an increased likelihood of making you take the desired action. That’s how powerful and unignorable the power of TikTok reels is.
In this blog, UnityDiv has decided to discuss the importance of running ads on TikTok, what the ways are that advertisers can do so, and how to optimize them for maximum results.
So, scroll down for deeper insights!
What are TikTok Ads?
TikTok ads are of different kinds, coming in the range of in-feed videos, branded hashtag challenges, or sponsored effects to promote one’s content or business in a paid manner. It helps businesses get the attention of their desired audience, especially when the advertisement campaign is customized according to the desired audience type, demographics, budget, gender, and age.
Usually, each TikTok ad is connected with a call-to-action (CTA) button directing users to a specific landing page. TikTok for business provides actionable insights and goal-oriented promotional campaigns for businesses to grow. Those businesses that consider directing their potential customers to web store’s landing page a toiling task can rely on TikTok Shop to directly sell from TikTok- a feature that the platform officially launched in 2023.
Importance of Advertising on TikTok
Remember, TikTok is not just a place for viral dance challenges and lip-sync trends; it is an arena for whose interface and type is equally supportive for selling and promoting products. The high reach potential, interactive nature of short-form video content, and over 1 billion active users make it ideal for B2C businesses wanting to connect with their users directly. What makes the platform even more advantageous for marketing purposes is the precise targeting and provision of reports of analytical and statistical performance.
How to Run Ads on TikTok?
66% of TikTok users say that they ended up buying a product upon watching its promotional content on TikTok, according to TikTok for Business marketing guide. This showcases the importance of knowing how to run TikTok advertising for driving conversions out of the viewers watching the ad content and driving sales and revenues. UnityDiv has made a step-by-step guide for TikTok advertising;
- First, set up your TikTok Ads Manager account. Enter your email address and password at the sign-up page; confirm it with the verification code; agree to all terms and conditions; and the country, time zone, and provide business name, billing procedure, and payment method to start advertising officially.
- The next step is to install TikTok Pixel. It is a code that you add to your website to link it with TikTok. This tool helps you analyze the traffic you are getting from TikTok and easily optimize campaigns to diversify and expand your customer base from TikTok.
- After setting and linking them together, your next step will be the creation of your first TikTok ad campaign. There are two ways of creating ads on TikTok: basic and advanced. For both, you need to set up your advertising goal, targeted audience, TikTok advertising cost, and ad type.
- The subsequent step will be to create an ad group. Here, you can optimize your location- whether to a website or an app. Then comes the option of ad placement, where you automatically show your ads on other TikTok-associated platforms. If you want to showcase it just on TikTok, you can manually adjust your targeted place there. You can also adjust advanced settings like user comments, video downloads, video sharing, and prevention of ad placement on Pangle apps (a TikTok audience network from other sites or apps).
- Configure your ad upon selecting the target audience, budget, scheduling, and bidding strategies.
Best Practices for TikTok Advertising
The type and nature of every platform differs. For example, TikTok is a video-based platform, just like YouTube. However, the marketing strategy here differs considerably. So, one needs to make content keeping into account the specificity of the platform and audience type. Including TikTok-specific features like overlays, voice-overs, green screens, etc, is best.
Another thing is that hook remain the most important aspect in terms of TikTok advertising, with 90% deciding to watch the content within first 60 seconds further. So don’t forget to cash in on this opportunity by effectively crafting the hook of the video content.
Time also matters a lot on TikTok. Since the audience is diverse and belongs to different regions of the world, choosing the peak hours for displaying ads is the best strategy for TikTok advertising. Analytics reports, in this regard, guide marketers about the best time to post.
Never forget to keep your TikTok content aligned with TikTok guidelines. TikTok’s advertising policies talk in detail about what is permitted and what is not. For example, adult content, deceptive practices, gambling, or any kind of discriminatory content is not allowed.
What’s more, hiring a TikTok advertising agency is your best go. They know the nitty-gritty of the platform and implement all the best yet customized strategies for promotional content. UnityDiv, the best digital marketing agency in the market, works on tailored solutions unique to your business needs and requirements, making you stand out on the TikTok business landscape in no time.
Hiring us for the TikTok advertising services is in your best interest. Contact us now to get the best quote.
