Modern businesses need powerful marketing methods to differentiate themselves from competitors in digital markets. Businesses should use video marketing services as a highly effective marketing approach because videos are engaging and, therefore, attract views. They can potentially increase business sales, revenue, and conversion by sparking audience interest. Due to this, businesses can obtain high-quality results from their investment in professional video marketing solutions.
In this blog, UnityDiv has decided to discuss all about the importance of investing in professional video marketing services to uplift the brand persona and growth. You will also come to know how UnityDiv’s video production branch, i.e., UnityFilms, is there to assist you in attracting customers through its exceptional corporate production services.
What is Video Marketing?
Video marketing is the promotion of products, services, and brands through the use of video-based full-motion content. The very first usage of this form of advertising material started with the inception of TVs (somewhere around the 1940s). With technological advancements, the dynamics of video marketing evolved significantly. Now, brands focus less on TV advertisements and more on showcasing their Ads on social media platforms (Facebook, Instagram, LinkedIn), search engines (YouTube being the most prominent video-based search engine platform), and streaming service providers like Netflix.
Types of Video Marketing
As the nature of each web-based platform differs, so does the way of video advertising. This gave rise to different types of video marketing services, categorized according to their end goals, target audience, and essence. The following are the common types of video marketing;
- Product Demos: Such videos inform users of product usage, which can help customers understand the necessity behind buying a particular product and how it can help them achieve their desired purchase objective. It primarily focuses on highlighting product features and usage mechanisms.
- Webinars: Big organizations mainly use this platform to guide and train their employees, conduct meetings and conferences, and live-stream virtual seminars. This is indeed the most preferred platform for B2B organizations to establish their strong authority within the industry.
- Live Streams: For brands thinking of establishing real-time interactions with their audience, live streaming is the most desirable means of video advertising. Such type of video-based full-motion content encourages the audience’s active participation by directly listening to their concerns, conducting polls, and Q/A sessions on company performance.
- Influencer Videos: It is about contacting online personalities to promote one’s business and its product among potential customers through video-form content. It is a kind of striking a partnership with influencers with the goal of attracting their traffic to one’s business website landing page. Though social media influencers have a tight-knit community, they are loyal ones (as compared to TV celebrities); due to this, their followers often instantly respond to their calls.
- Shoppable Videos: Videos are better at inspiring human emotion than static-form content. Therefore, it is becoming a rising trend in the world of B2C marketing to attach a shoppable link within videos in order to quicken impulse-based shopping.
Benefits of Video Marketing
Video-based content continues to gain increasing power as an effective medium for promoting things online. After all, such projects are both interesting to watch and simple to digest. More particularly, the development and increased usage of video-based search engine platforms like YouTube have made video advertising a beneficial approach for reaching out to trans-border customers. UnityDiv has underlined some prominent benefits below;
Videos Increases Retention
Videos keep people engaged and hooked on your ad for longer. The longer the engagement, the longer the attention will be, and ultimately, there will be more chances of affirmative content absorption. Unlike articles, which people mostly skim through, video-based content can drive the viewer’s active participation. According to Statistics, 65% of the viewers watch almost 75% of the video-based advertisements actively. This way, they are more likely to drive conversions.
Videos Improve SEO Ranking
Search engines also prefer videos. They are programmed to give preference to video-based advertising content more than static visual content. Part of the reason behind this is that video production and creation require more effort, and it also shows the content creator’s seriousness in establishing himself as an authoritative brand. What’s more, videos drive longer engagement, signaling to the algorithm that your site is contributing value to visitors, further increasing your site’s visibility on the SERPs.
Videos Augment Brand Image
The information or agenda inculcated in individuals’ minds through video-based content is persuasive and remains in the head of the targeted audience for a longer time. This is not the case with tedious web-based textual or static content. Viewers will definitely remember what you advocated through video and will come to your brand whenever they need a product that your brand sells. This emphasizes the importance of videos in giving businesses lasting brand image and recognition. Video’s beneficial outcomes for augmenting brand image are even affirmed by statistics, which maintain that videos increase brand recognition by 139%.
Other Benefits of Video Marketing
- Videos are a much better way of getting the most out of a minimal budget. Whatever you invest, you give your maximum return on investment (ROI).
- People are more likely to share videos than blogs, showcasing the multiplying effect of conversions through video marketing.
- What one sees is more trusted than what one listens to. This general psychological phenomenon makes video marketing a better way of building a trustworthy brand image.
Final Thoughts
The key to business expansion lies in seeking the best video marketing services. And what is a better way to build engaging and visually captivating video content than contacting the video marketing agency UnityFilm? Besides web development and digital marketing services, we also offer comprehensive video production services. Whatever platform you want to dominate, we know, better than anyone else, how to make your presence felt through winning and irresistible video-based content: perfect edits, smooth transitions, and fascinating effects.
Get all you require to build a strong digital presence in UnityDiv. For further information and unbound assistance, contact UnityDiv now.
