Growth in the contemporary world depends on the pace of change with the evolutionary dynamics of time. Amid this, adapting one’s strategies according to the development of new technologies and subsequent shifts in consumer behavior is more important than ever before to avoid a technological gap. As voice search is on the rise, it would not be an overstatement to say that it is bringing significant shifts in consumers’ way of searching for products of their necessity. After all, the invention of devices like Amazon Alexa. Siri, Google Assistant has unprecedentedly changed the way of searching for information.
To dominate this new form of online searching, businesses are increasingly focusing on Voice search optimization to remain the dominant force in the market. Knowing the importance of voice search for successful marketing, UnityDiv has brought a blog that will extensively discuss what voice search is and how businesses can leverage its potential in the digital world.
Do you want to dive deep? Let’s start!
What is Voice Search Optimization?
Optimization means optimizing your website so that a search engine can easily understand what you offer. When it comes to optimizing your website for voice searches, it means undertaking the process of improving your site content in such a way that it can be listed highers in SERPs whenever a user asks a query or searches for something in verbal form.
Why is Voice Search Optimization Important?
The point to consider here is that voice searches are more conversational and personalized in tone than traditional text-based searches. Therefore, reforming your content for voice search optimization differs from fine-tuning it for text-based queries.
Not only that, it is estimated that voice search makes up to 20% of the queries done on Google apps, with 80% done in conversational tone.
All these statistics show that fundamental changes have occurred in the human way of interacting with technology in recent years. Due to this unprecedented change, it has become vital for businesses to optimize their web and social presence for voice search as it will increase their likelihood of getting placed in the featured snippets or position zero of the SERPs.
What Makes Voice Search Different?
For the successful optimization of voice search, it is important to first know the difference between voice search and traditional text-based searches on the internet.
- Voice search is comparatively more conversational and longer.
- Most of the voice searches are formatted in question form with the usage of phrases like how, what, and why.
- Voice searches are often done in local languages and ask for local information like “the best mobile shops near me.”
- The majority of the voice searches are done from mobile devices.
How to Optimize for Voice Searches?
Now, let’s discuss the most important thing: How do you do voice search optimization?
Focus on Conversational and Natural Tone
Unlike traditional keyword strategy, where short and targeted words are the main focus, voice search optimization involves the incorporation of long-tail keywords and natural language phrases. You don’t need to invest in keywords like “best mobile shops.” Rather, be more specific and target long-tail keywords like “What are the best mobile shops in Rawalpindi?”
Create FAQs
The question-based queries that are common for voice searches are perfect for FAQ pages. You can organize these pages directly and concisely with direct answers to questions. Make sure to address the frequently asked questions in a conversational tone.
Optimize for Local Search
Most of the voice searches have local intent. That is why you should search for the queries most locals ask about your product or services. After knowing that, direct all your focus on making your business website as accessible to them as possible. How? Work on local SEO and include relevant keywords that people are voice-searching.
Your business information must be accurate and up-to-date on Google My Business and local directories.
Leverage Schema MarkUp
Structured data markup helps crawlers navigate and understand your content better. They make the process of reading and comprehending easy. That is why, by using it, businesses can increase their chances of achieving a top-ranking position on the SERPs. It can significantly boost the conversion rate by putting your content in featured snippets and position zero on the web pages. Not just that, without it, voice search optimization tools like Google Assistant and Siri can’t deliver accurate results, necessitating it crucial for voice search optimization.
Focus on Featured Snippets
When people voice-search for something online, the algorithms usually give them the direct result. This is because voice searches are primarily specific in nature. Here lies the huge opportunity to rank higher in the SERPs through voice search optimization. How? If the Google algorithm gives direct answers, then there is a chance that your content might appear in the featured snippet. Remember, feature snippets are written in informational and phrase form. So, to confirm your presence in the featured snippets, ask a relevant question in your content and then answer it directly in two to three sentences.
Final Thoughts
Indeed, voice search optimization is a futuristic step. With artificial intelligence and natural language processing on the rise, voice search optimization will continue gaining more space in the future. Businesses strategically embracing this trend will definitely gain a competitive edge in the coming years.
Do you feel inclined to incorporate voice search optimization into your business strategy but lack the technical knowledge to move forward with this goal? If that is the case, you can unhesitatingly delegate this task to UnityDiv, the top-notch digital marketing agency in the market. We believe in innovation and professional development and adapt faster to evolving technological trends and consumer behavior.
Indeed, relying on us will be your golden ticket to success. Therefore, wait not…Just contact us to get the best quote!
