Imagine working day and night to produce content that will help you rank higher on Google. You engage in intense intellectual processes to brainstorm ideas in your head, and then you go into the toiling efforts to write all your blog posts manually. This could be really exhausting. But then you hear about the word AI content. You come to know that there is a machine that can take the burden off your shoulders and do all the tasks that hitherto you were doing.
Having the realization of a machine far more intelligent and adept than you in performing tasks that you do must have hit you hard, making you wonder: “Is this opportunity worth taking?” Or, “Is it some kind of trap or better say ‘Frankenstein monster’?” And, if there’s no trap, is it possible that AI content ranks on Google?”
To answer all these questions of yours in this blog, UnityDiv today has brought a blog on the most sought-after topic “AI content marketing.”
So, let’s dive deeper!
What is AI Content Generation?
Since AI content marketing is on the rise, many people increasingly seem interested in it. They want to know what it is, how it functions, and what are the underlying beneficial outcomes of its adoption. For all those who don’t know, it is the process in which AI tools help you brainstorm ideas, generate entire paragraphs, and make it easier to create content for you quickly at a large scale.
Does AI Content Rank on Google?
This question is the big question asked by almost all content creators. While AI content, on the surface, does seem to present many benefits. But, at the backdrop, it has raised serious concerns in the content creator’s world. Though at the time of its revolutionary unveiling of the identity, many creators went crazy to utilize it. However, as its usage became common many people started noticing the underlying loopholes present in these systems.
To decode its effectiveness or ineffectiveness, let’s look at the heart of the matter.
AI Gives Competition to Search Engines
In the online world, everyone wants attention. They get it in the form of traffic. Now, as AI content is on the rise, more and more people are resorting to these systems for search purposes. Do you know what is the consequence of this user behavior? The traffic to traditional search engines like Google significantly decreases. And, as their traffic will decline, so will the profitability of these companies.
To counter the negative influence of open AI, these companies have invented their own AI system, the most popular being the Gemini of Google. But these systems are unable to gain as much popularity, raising concerns among these traditional search engines. After all, on one hand, increased dissemination of AI-generated content is debasing the originality and quality of the content available on these search engines, and on the other hand, reducing the effectiveness of these platforms to give some value to their users.
Google Detects AI Content?
Now, let’s address the question of whether Google has the ability to detect any content that is generated using AI. Trust me, it can detect the AI within content with 100% accuracy. Google algorithms are constantly adapting and with AI on the rise, Google is updating itself much more frequently. It is getting better at detecting machine-generated content. It has advanced software and what’s more, it is using AI much more than it was made available for public use. It knows the inherent loopholes in AI-generated content and also easily recognizes the repetitive patterns and styles seen primarily in AI content. From the above discussion, we can conclude that Google can de-rank AI-generated content by detecting and cracking down on it.
Google Can Penalize AI-Written Content
Though, right now Google is not penalizing the AI-generated content because it considers the quality and value of the content as a whole when deciding what should be done with the content. However, one never knows what will happen in the future.
Remember, Google thinks that the use of AI content is to simply fill pages with heavy keywords, with no concrete value to the users. In an alternative case scenario, if you have created the content considering the intent and interest of users, Google will treat your content as good quality content. But, keep this thing firmly in mind, content that is original, unique, and produces something new is one that is of high quality and which is worth hundreds of AI-generated content which is a copied version of what has already been available on the internet.
Google AI Content Policy
Google’s AI content policy shows how Google views AI-generated content. Google updated its guidelines about AI-generated content in March 2024. Its main purpose was to battle against AI-generated Content.” Under this update, Google as a search engine expected to reduce the availability of AI-generated bogus and copied content by 40%. All this showcases what is in Google’s mind. Though not right now, but probably in the long term, it is looking to curtail the presence of AI-generated content on search engines. Right now, it relies on three main features while ranking the content on SERP:
- Helpful
- Useful
- Original
Final Thoughts
Indeed, you can make your AI content rank on Google. But, ranking it on Google is a tightrope that must be walked on with caution. If your content meets the standard of human-written content, there are increased chances of ranking your content on the SERP. Indeed, if you are here to stay on Google, you cannot rely on technology solely. The intervention of your hands is important.
Is it difficult for you to create high-quality content that will help you rank well on Google? Then, why not hire the best hands of UnityDiv? We have content writers who know all the best strategies to make your content come on the good books of the algorithms.
So, wait not….Just contact us now to get the best quote!
