Most people consider blogging an easy side hustle that can make them reap profits. It requires no monetary investment, just an allocation of time and some research, and then, the blogging business is all set to go. But are things that easy, or are things being exaggerated? Many start a blogging business only to find that things are getting over their head, and despite putting boundless effort, they are unable to yield the benefits of their results. The problem? Lack of knowledge about how to start, what strategies to work on, and which niche to choose?
Knowing the importance of establishing a personal blog, the exploration of the nitty-gritty involving the blogging business is necessary to truly make a mark in this field. Whether you are a business owner who is looking to attract traffic, or a writer aspiring to generate thousands of dollars by capitalizing on the digital ad space, this blog will be a perfect guide for you.
So, let’s start the in-depth discussion!
What is a Personal Blog?
Have you ever written a diary in your childhood, a diary picturing the daily details? A personal blog is the same. The difference is the medium in which your daily accounts are written. In the case of the blog, websites become your diary. In other words, we can call it an online diary or commentary. And, the word personal reflects that whatever is written shows the opinions, experience, and thoughts of a person rather than corporations.
Importance of Blog and Post
The reasons for working on a blog to write are many. Let’s give you some idea of why blogging is worth going for. First things first, it will give you financial freedom, or can contribute considerably to your part-time income sources. If you love traveling, blogging can fulfill those dreams of yours. You can become a digital nomad. Travel the world, and share your experiences with the world from any place.
All it requires is a laptop and a good internet connection. Not just that, with blogging, your voice is not limited to you; it becomes cosmopolitan- a voice that a whole world listens to and pays heed to. With proper utilization of the blogging avenue, you can gain considerable influence worldwide (not just your country or region).
Are Blog Reliable Sources?
Well, blogging is something that can be done by anyone from anywhere. Even if you are not an expert, you can produce a blog and get it published without being checked by an external authoritative identity. While there are blogging websites that are controlled by experts, publishing in-depth research-based information, most of the blogs are opinionated, lack professionalism, and credible knowledge.
To be on the safe side, best approach is to consider those blogs credible that prove their expertise, have years of experience, and a strong presence acknowledged by related bloggers working on the same niche (note: other bloggers can validate the authenticity of blogging website by attaching backlinks of their website into their content).
How to Start a Blogging Business
Choose a Niche
You can’t write on anything that comes to your mind. The main concern of your blogging website should be specific. If you are a health expert, write about health; if you are a traveller, share your experience through a travel blog. This will help you come in the good books of the Google algorithm, build a personal brand that is relatable to a specific audience, and make the whole endeavor valuable for the readers. If the reader has an interest in your selected niche, they will feel motivate to come back.
Plan Monetization
The next thing to focus on is monetization. Now, this step involves a strategic and tactful creation, publishing, and marketing process of your blog; without it, no matter how good the content of the blog is, it will struggle to attract an audience. Remember, for your content to have ads, it must have a great amount of traffic. What would a marketer gain by publishing ads on those sites where there is no traffic to capitalize on? So, yeah, if you want brand sponsorships or want to showcase ads, work on getting traffic to your site.
Get Your Blog Online
Traffic will come once your blog is available online. For that, a content management system like WordPress, social media posts, third-party content-publishing platforms like Medium, and a video-sharing platform will greatly help. It will put you at the forefront of your targeted audience. But here is one thing you need to know. Setting yourself up on website-based blogging is not like creating an account on Facebook. Things are a bit complex. Complex to an extent that you may need a professional from UnityDiv for website development and website design.
Yes, if you truly want to make your content stand out among your desired audience, you need an expert who can develop and design an eye-catching, user-friendly blogging website for you, and buy a domain and hosting from a reliable and credible service provider.
Add Content and Promote
For a reader to make repeated visits and show interest in your content, there must be content that gets published on a routine basis. If you find making time for content research and writing difficult, UnityDiv content writers are always there to help you. We have content writers belonging to every niche; so, whatever the focus of your content, feel free to contact us for a high-quality and engaging write-up. Not just that, we also provide content promotion services.
To increase the discoverability and visibility of your content, hire our SEO experts for organic website upliftment, a social media marketing professional for cross-platform promotion, and video editors to turn your blogs into perfectly edited videos.
Set Up Monetization Channel
Once everything is set, make an account on Google AdSense and an affiliate link for brands. Choosing the right monetization channel is key to earning a substantial amount. Prominent earning methods include;
- Ads
- Brand sponsorships
- Affiliate marketing
- Social media built-in monetization
- Custom app subscriptions
- Selling products or services online, etc.
Final Thoughts
Indeed, the blogging business has considerable potential. If you have yet to tap into this potential, then it is high time to contact UnityDiv professionals for guidance on how to start a personal blog that pays you back. We provide comprehensive blogging website management-related services. From keyword finder, topic researcher, content writing, CMS management, SEO, video editing, and marketing, you will get all under one roof in a very reasonably priced package.
So, wait not. Just contact us now to start a personal blog that pays you back.
