Integrate SEO And PPC Marketing to Grow Your Digital Presence
Many businesses these days want to grow their presence on digital media. In this regard, integrating SEO and PPC can be their secret recipe to success. Both of these marketing strategies utilize different means to reach the same end goal, helping brands maximize their ultimate objective. If you are a business owner interested in giving […]
Importance of Video Ads for the Marketing Purposes
Let’s start today’s blog with a mind-boggling fact: Video ad spending is going to dominate the next decade. That means your digital marketing strategists now have to focus on leveraging video ads for efficient marketing of your business. This is important if you want to make your brand an overpowering force on web media. Remember, […]
5 Top PPC Trends For Success in 2025
According to the Statista research department, 60% of the ads displayed in 2026 will be on the Internet, showcasing the unprecedented potential of PPC ad campaigns in the near future. As more businesses shift online to promote their products or services, it will become extremely difficult to make a mark in the highly competitive landscape […]
How to implement Facebook Pixel on your website? Step-by-Step Guide
If you want to take your digital marketing to the next level, then Facebook Pixel is the must-have tool in your kit. It helps you track user behavior on your website, optimize ad campaigns, and get better results. Therefore, knowing how to implement a Facebook pixel on your website is really important. Knowing its significance, […]
Organic Marketing and Paid Marketing: Differences and Benefits You Need to Know
The world of digital marketing is highly complex. You never know what factor may result in the successful advertising of your brand. Probably that’s why many businesses often feel confused when it comes to choosing between organic marketing or paid marketing for the overall promotion of their products or services online. Though both strategies have […]
The Role Of AI In Digital Marketing: What You Need To Know
With faster data insights, accurate predictive analysis, automated tasks, and personalized customer targeting, AI is revolutionizing digital marketing unprecedentedly. Indeed, it would not be wrong to say that AI will act as a game-changer for those companies that rely on its swiftness to leverage marketing campaigns in the digital world. AI influence encompasses almost every […]
5 Cold Email Marketing Strategies to Generate B2B Leads
Cold email marketing is one of the most powerful ways to reach leads and expand your business. Many people consider this strategy of attracting potential customers dead, but it can still work in your favor if you follow the right strategy. So, if your emails are not being read and you want to stand out […]
Facebook Ad Targeting: Every Option to Reach Your Audience in 2025
Facebook, which is part of Meta, has over 3.06 Billion active users. This makes it nothing less than a golden opportunity for all types of businesses to expand. But the problem is that not every Facebook user can be your ideal customer. That’s where the role of Facebook ad targeting comes in. Yes, Facebook ad […]
How to Create Successful Facebook Video Ads?
According to marketing experiment statistics, incorporating video ads can increase conversion rates by 34%. With 7.4 billion active users, Facebook presents a considerable opportunity in this regard. Statista reports confirm the importance of advertising on Facebook by asserting that this platform will contribute 24% of digital revenue from 2021 to 2026. Are you planning to […]
Best Digital Marketing Agency in the USA
The United States has a vast consumer market to explore. The rapid unfolding of the digital world and, subsequently, increased interconnectivity of the world within a globalized web are opening avenues for many businesses to tap the US market. Amid that, the role of digital marketing agencies like UnityDiv is becoming increasingly important. They act […]
What is Brand Equity, and Why It’s Key to Your Business?
Have you heard the saying: “Your reputation precedes you.” When we talk about brand equity, that’s exactly where we direct all our focus to. Trust me, the reputational image and the emotional weight that your business holds in the mind and heart of your audience plays a key role in making your company recognizable, trustworthy, […]
Best Practices Customer Satisfaction Survey Questions & Tips
All businesses need a loyal customer base to prosper. That is why their reviews, opinions, and suggestions matter the most. But how can businesses acquire their customers’ viewpoints on their products? Our blog today revolves around this question: How do you get a customer satisfaction survey? We will explore in detail the best questions and […]
What is Remarketing? Definition and How It Works
Ting tong…Here comes the reminder ringbell. From whom? From the shopkeeper whose product you just saw online, and showed interest in buying but left the page without making a conversion. Now, that shopkeeper is again showing you that product in hopes that you might make the deal this time. Hold on! Do you know what […]
5 Ways to Effectively Collect Real-Time Customer Feedback
Have you ever wondered what the most important thing is for a business to survive and thrive in its targeted market? It’s none other than the support and presence of a loyal customer base. Yes, you heard it right: customer satisfaction with your brand is the only way for your business to expand. It would […]
Top 5 Most Crucial Social Media Marketing Trends to Look Out for in 2024
The world of marketing is changing unprecedentedly, with social media marketing emerging as the most viable way of attracting potential customers. According to the research conducted by the Global Web Index, digital consumers use social media platforms for almost 2 hours and 23 minutes a day. From these statistics, we can safely say that if […]
5 outdated SEO Strategies to forget in 2024: What’s Right Now?
In an ever-changing world of SEO, not evolving your SEO strategies with the shifting dynamics of times can prove to be a fatal mistake when it comes to making your website’s presence recognizable at the top search results of SERPs. There are many businesses out there that are struggling because they choose to remain stuck […]
6 Common Web Design Mistakes in 2024: How to Avoid Them
Hey there! Are you worried about your website’s high bounce rate and poor user engagement? Then it is important for you to be aware that 94% of first impressions that make users skeptical of brand identity are common design-related issues that could have been easily avoided. You must have now got the answer to your […]
Best Practices for Ecommerce Website Design
Who does not shop online these days? Almost everyone, isn’t it? Since more and more people prefer online shopping, the world of e-commerce is booming like never before. With it, making your ecommerce website design user-friendly in its outlook is becoming crucial as the demand for online shopping increases, and so does the competition. Trust […]
What Is PPC? How to Set Up PPC Campaign in Google
Have you ever noticed that whenever you search for something online, ads start appearing right next to your search results? If you didn’t notice any such things then go to your search bar right now, type any query, pay extra attention, or notice it with your eyes wide open. You finally find that? Good! That’s […]
5 Digital Marketing Strategy: The Ultimate Guide to Success
If you are to read this blog, you are probably someone who wants to leverage digital marketing to grow your business. If so, you have clicked the right site! The marketing world is evolving extremely fast, as if traveling on a bullet train. Whether you are a novice or a seasoned marketer, you must make […]
Local Marketing in 2024: Everything You Need to Know
All business owners and marketers know how important local marketing is in 2024. So, if you too want to elevate your business game, you are definitely in the right place! UnityDiv is an expert digital marketing agency that specializes in every task related to the promotion of your business. You know what local marketing isn’t […]
10 Advertising Trends to Watch in 2024
The world of advertising is marked by never-ending evolution. Trends just keep coming in, sometimes for shorter duration and sometimes for long. The question here lies: how to stand-out in the advertising game in 2024, especially when we all know that it is evolving to become difficult day by day. So, how to make advertising […]
How important are content writing skills in the digital world?
In today’s fast-paced digital era, most of the content visible to you online is either in written forms or requires effectual utilization of words to make a mark. It is no secret in the contemporary world that “Content is the King.” Be it the world of blog posts, social media stories, email newsletters, or video/image […]
Importance of Social Media Marketing for B2B Marketers
Are you a B2B marketer struggling to survive in the highly competitive market? Your business must be lacking an effective social media marketing strategy. If that is the case, you must pay attention to the importance of social media marketing for the growth of your B2B endeavors. But why? Let’s dive deep! Over the years, […]
SEO vs SEM: How do they work together?
The debate about the effectiveness of SEO vs SEM is highly talked about when it comes to devising a good digital marketing strategy. You will also hear some marketers tell you that SEO is the best way to get constant organic traffic. While others say that SEM ( Search Engine Marketing) is the most effective […]
How Important is the Role of a Digital Marketing Agency for the Growth of Your Business?
If you have an online business, you must have heard a lot about the importance of digital marketing agencies for the growth of your business. But what does a digital marketing agency really do? And Why is there a need to hire one? The point is: In the digital era, a solid digital marketing strategy […]