According to marketing experiment statistics, incorporating video ads can increase conversion rates by 34%. With 7.4 billion active users, Facebook presents a considerable opportunity in this regard. Statista reports confirm the importance of advertising on Facebook by asserting that this platform will contribute 24% of digital revenue from 2021 to 2026.
Are you planning to use video content in your Facebook marketing campaign? That’s a good idea! All you need is a good team of experts from professionals like UnityDiv. This blog will discuss the importance of Facebook video ads and how you can create one to expand your business.
Let’s dive deep!
What are Facebook Video Ads
Facebook video ads are paid advertisements displayed on Facebook to persuade potential customers to buy a particular product or service. They are showcased not only on Facebook news feeds but also in various other locations, such as stories, in-stream, etc. You can also customize the ad based on your campaign objective. For example, you can target your potential customers based on their specified age, demographics, and interests.
Benefits of Successful Facebook Video Ads
Here are some perks for Facebook Video Ad creators:
- Increase your brand awareness.
- Entice target viewers to take specific actions, such as subscribing to a newsletter, buying a product, or filling out a survey.
- Increase the traffic and clicks to your website.
- Boost the revenue of your business by increasing the conversion rates.
Facebook Video Ads Examples
Here are a few examples of how Facebook video ads can be propagated. You can choose the one that fits your brand identity and purpose really well.
User-Generated Content Ad
You can show the videos of your happy customers. For example, if you have a clothing brand, you can feature your happy customers wearing apparel from your brand.
Behind the Scene Ad
You can give a glimpse of your product production process or team. Imagine you have a coffee shop. Now, you can show how your team makes the coffee and ensures the fulfillment of sanitary requirements. This will build trust and credibility among your buyers.
Product Showcase Ads
You can show your product in action. For example, a skincare brand can make a video of its product with voiceovers explaining its benefits and ingredients. You can even add a clear call to action to make the viewers buy the product from you.
Facebook Video Ads Length
The ideal length of a Facebook ad video is between 30 seconds and 2 minutes. Going above this limit may significantly reduce the attention span and engagement of targeted customers in your video ad.
To keep the interest alive, get to your main point as soon as possible. Shorter videos are great for building awareness or increasing audience interest while a little longer ads (up to 2 minutes) are suited for telling a story or more complicated products.
Indeed, brevity is your friend on a platform full of competing content to contend with. Additionally, your videos have to be visually compelling, informative, and actionable to leave an impact on your audience.
Facebook Video Ad Formats
There are numerous video ad formats to choose from. They all play an important role to help equalize audience intent. Facebook provides different campaign goals to ensure brands reach their target audiences effectively. Here’s an overview:
In-Feed Video Ads
They are direct ads that show up in the user’s news feed in the same way as other content. These ads are perfect to catch the attention of users who are scrolling casually.
Stories Ads
They are vertical ads that run full screen on stories. They are best for engaging the users through a catchy story. They are, however, time-sensitive promotions that capture the user by being immersive.
In-Stream Video Ads
These are the ones that you see within longer videos. They are ideal for allowing brands to boost their awareness as users are already engaged.
Collection Ads
Such ads encourage a call-to-action by pairing videos with the product catalog.
Here, I would like to mention an important point that you must consider for an effective video ad campaign on Facebook: No format is right for all. The right format depends on your campaign objectives and your audience preferences.
Final Thoughts
Most businesses will find Facebook video ads to be one of the best tools ever to help strengthen their digital presence, engage their audience, and get tangible outcomes. Now, how to effectively get the attention of your audience and ultimately meet marketing goals? Do you lack time and resources for this purpose?
That’s where UnityDiv and UnityFilms professionals come in! We have an expert team ready to work together with you to create, optimize, and manage your video ad campaigns to maximize reach and ROI.
You don’t have to leave your success to chance. Partner with us today to take your Facebook marketing to the next level.
