The world of marketing is changing unprecedentedly, with social media marketing emerging as the most viable way of attracting potential customers. According to the research conducted by the Global Web Index, digital consumers use social media platforms for almost 2 hours and 23 minutes a day. From these statistics, we can safely say that if businesses utilize the potential of social media marketing to increase their brand awareness among the public, they can reap huge profits.
However, one thing to keep in mind regarding social media marketing is that it is a constantly changing platform. So, staying ahead of social media marketing trends is the only way to stand out in the overloaded digital world. If you are hunting for the best social media marketing strategies that can help you expand your business visibility, you have clicked on the right site.
In this blog, UnityDiv will guide you on the right track. So, wait not; just scroll down to explore the top 5 Most Crucial Social Media Marketing Trends to Look Out for in 2024:
TikTok Rule the Gen-Z
If you ask me which app is most liked by teenagers or Gen Z, I can say without a second thought that it’s none other than TikTok— the most popular and widely used app in current times. This worldwide popularity of TikTok is even confirmed by a Statista report asserting that TikTok has over 1.5 billion active users in 2024 and will likely reach more in the upcoming year.
So, suppose you are a business owner whose primary consumers are young people, or better say, millennials. In that case, it is in your best interest to capitalize on this platform to showcase ads and build a business profile.
Social Commerce is a New E-Commerce
Bygone are the days when e-commerce websites and apps were the primary platforms for consumers to buy certain products online. Now, social commerce is on the rise. More and more people are buying products through social media apps like Facebook, Instagram, TikTok etc. Features like in-app check, shoppable posts, and live-stream shopping events are assisting users to shop without leaving a particular social media app.
SEO is a Must for Long-Term Growth
As social media platforms are becoming increasingly overcrowded, SEO is emerging as the most effective weapon for helping your business cut through the competition and appear at the top of users’ search results or news feeds. The crazy fact is that these platforms are no longer used by people to share photos and videos; in fact, they are gradually turning into search engines.
According to the renowned news agency “Forbes,” 24% of users are using social media to search for answers to their questions. For that reason, optimizing social media posts and profiles through the use of relevant and high-voluminous keywords, alt text, and hashtags can do wonders in increasing your brand’s discoverability by the right kind of audience.
Make AI Your Assistant
Though AI cannot replace the personalized and authoritative content written by human writers, it still has the potential to assist you in making your social media marketing strategy up to par. You can use AI content generation software like ChatGpt, CopyAI, Jasper, etc., to write content for your social media marketing campaign. What’s more, it can give you ideas for improving your social media marketing strategy.
Use Social Channels As Customer Support
Social media platforms can be used to market your products and provide an important arena to establish direct relations with your audience. Many brands these days actively use customer support to build authority and trust among their target audience. You must have first-hand experience of that, too.
Imagine you wanted to buy a hair product that deals with the hair fall issue. Now, you go to your favorite online store’s inbox and ask them: “Which of your hair products best suits people struggling with hair fall?” When their customer support executive responds to you and actively gives you recommendations, you will definitely think of buying their products. That’s why social media platforms and associated customer service are pivotal in 2024 for your marketing strategy.
Note: You can use chatbots and automation to remain available 24/7.
Micro-Influence Got More Influence
In today’s digital marketing era, influencers are not only those who appear on TV. In fact, most people these days watch things more on their mobile phones rather than on their TVs. For that reason, micro-influencers hold considerable power in their hands. They do have small followers, but their voice is powerful, and their followers are loyal, so they have more potential to give you a good return on investment.
Other Important Social Media Marketing Trends in 2024
- Augmented and virtual reality can open new avenues of success for businesses that want to leverage social media marketing.
- People are increasingly using voice search to find things online. Therefore, optimizing the incorporation of personalized assistants like Alexa, Siri, and Google Assistants to boost social media marketing can help your business reach great heights.
- The online market is filled with scams, prompting users to trust more in transparent and authentic businesses. That is why it’s recommended that you add value to your content by providing relevant reasons.
Final Thoughts
Many businesses ignore the importance of social media in promoting their business. This gives a substantial competitive disadvantage for such enterprises. Staying up-to-date on recent social media marketing trends can be a great tactic for success. Handling multiple social media platforms is a time-consuming task. However, you don’t have to fret about this when you can delegate your task to a professional digital marketing agency like UnityDiv. Our team is an expert in whatever it does. They can potentially give an unprecedented boost to your social media following.
If you want to leverage top-rated digital marketing services, contact UnityDiv now!
