When one says the word social media, the apps like Instagram, Facebook, and X will come up in everyone’s mind. But what if we told you that the world of social media is too vast to be restricted to these apps? There are many other apps like Bluesky that are equally worth exploring and using. Since the number of users on traditional social media apps is increasing, the concentration on them is on the rise. Amidst, users are searching for alternative platforms which are rather decentralize and provide enough space for customization and personalized usage to the users. To fulfill this aspiration, Bluesky comes as a new open-sourced text-based social media platform.
What is Bluesky social media, and what is the reason for its popularity amongst the users who seek more control and innovation? If you have not yet heard of it, think of it as a cross between X (former Twitter) and Instagram.
The app layout is such that it provides huge opportunities to business owners for the growth of their audience. Wanna know how? Don’t worry! In this guide, UnityDiv has comprehensively discussed the social media app Bluesky for you: its background, popularity, features, importance, and much more.
So, wait not! Just scroll down to make yourself cognizant of this game-changing app!
What is Bluesky Social Media?
Bluesky is the new social media app that was created in 2019 by the former CEO of Twitter, Jack Dorsey, with one goal in mind: to make the world of social media independent and equally open to everyone. So, a decentralized system runs on a network of independent servers and nodes (the AT Protocol) and is controlled by no centralized organization. The working of this platform works in a similar way to the blockchain or a similar type of technology; ultimately, the user’s data is not concentrated in one place or in one hand.
Rather, it is distributed across multiple servers, giving more autonomy to the users and protecting them from digital dictatorships of the app owners. With this in mind, Bluesky came to the world as a public benefit company (PBC). Currently, Jay Graber has the possession of this company.
How Popular is Bluesky?
Since its creation, Bluesky has attracted a great number of visitors, with almost 196 million visits per month. Out of them, almost 41.3% of the visitors are unique ones. But what made this app so popular among the general public? It is believed that the increased popularity of Bluesky is linked to the downfall of Twitter as an app and the search for a similar-looking app by users. Remember, it was created by the previous CEO of Twitter.
The platform cut all its ties with Twitter once the Elon Musk acquired it in 2022. Increasing censorship, bans, and controlled social media usage made this decentralized and user-controlled platform highly popular, with more and more people joining it day after day.
What Makes Bluesky Special?
It’s not just the one feature that makes it worth going for.
More Personalization
If you want to get a more personalized experience on social media, Bluesky is here with its customization options for you. You are in total control of what you consume. The algorithms are designed based on your preferences, interests, behavior, and various other factors unique to you. This gives users autonomy that cannot be found anywhere else. You can filter or tailor the content according to your likes and dislikes, and see the posts in a chronological sequence (as when it was posted).
It even helps you add customization to your business strategy with special birthday or any other discounts, and precise access to the desired audience. According to the CEO, Jay Graber, “At heart, I’m a digital rights activist. People need to be able to control the social networks they communicate on because they’ve become really vital structures. I just think it’s necessary to be done.”
Less Ads
Most of the social media platforms showcase ads to users based on the algorithmic feeds. While Bluesky does not officially rule out the possibility of advertising on its platform, it is a new platform that is still in search of a new audience. Ads can irritate the incoming or new audience. Therefore, one will notice comparatively fewer ads here. However, there is still huge potential to acquire a new audience there organically. Since the platform is kind of new with fewer crowds and distractions, it is easier to get engagement and a high response.
Based on AT (Authenticated Transfer) Protocol
This means, in simple terms, that the platform is open-sourced with users having control of the platform wholly. This makes the platform quite transparent, and there is no need to apply algorithm-specific strategies to reach a new audience. You can get it in your own way. The users will have more control over their blue sky marketing and data.
Be the Leader on the Platform
Early adopters become the leaders on the platform. Since Bluesky is a relatively new and unique social media platform, your business’s early presence there will serve to give a huge boost to your identity. You can set a benchmark that other brands will copy to follow. So, you can definitely capitalize on it before it becomes overcrowded. With increasing competition, the room for the adoption of different content strategies, messaging styles, and audience engagement decreases.
Tight-Knit Community
The community on the Bluesky is tight-knit, so there is a chance of making close, highly integrated social interactions with your followers. It is easier to keep them engaged and persuade them toward a desired action. People with common interests are bound to come towards your brand, allowing you to maintain strong relationships, all organically.
Cons of Bluesky for Your Business
Though the platform has huge potential, all is not good here. There is still much to be done. The platform is new, and many scheduling tools and analytics software are not yet integrated and functional there. All this makes it difficult to evaluate the performance of the marketing strategy by way of tracking ROI. The absence of Bluesky ads or paid promotional features will make it difficult to get visibility in the targeted and specific audience.
Final Thoughts
Is Bluesky good for business marketing or the growth of the audience? Well, it depends on the adopted Bluesky strategy. As a starter, one can establish oneself organically on the platform, strengthening presence with increasing users. UnityDiv, a professional digital marketing agency in the market, offers its impressive social media management services to all businesses, no matter what platform (a new one or already established one).
So, if you are interested in uplifting your presence on social media, contact UnityFilms now!
