Have you ever noticed that whenever you search for something online, ads start appearing right next to your search results? If you didn’t notice any such things then go to your search bar right now, type any query, pay extra attention, or notice it with your eyes wide open. You finally find that? Good! That’s what we call PPC in action. And you know what is PPC? Pay Per Click, or what we call PPC, is a powerful tool in the digital marketing world that can make your business soar like never before. How so? To put in plainly, it is an advertising tactic where businesses pay for the clicks their ads are getting. And to be honest, by doing so they are driving highly targeted traffic to their sites.
Now, you must be interested in knowing more! If that’s the case, swipe down to get into the fountain of PPC knowledge:
What is PPC
You can think of it as a type of advertising that works on a bidding basis. Hmm, what does that mean? It’s simple! You just select the specific keywords related to your business and if someone types the corresponding keywords in their search bar, Google algorithm will work on bringing your ad to their front screen. And you know what’s the benefit of PPC marketing? You are not going to pay for the impressions. Yes, you heard it right! No extra budget allocation. You are only going to pay for the clicks that are bringing traffic to your site. Consider it a kind of virtual billboard and unlike the traditional billboard that you see on the roads, this one only costs you when people actually stop to look at it.
A point to add: You must be mindful of the fact that the position of your ad depends on how much you are willing to pay per click. So, the tip to outshine here is less about hard work (as in case of SEO). Rather, we should better call it a game of money.
Benefits of PPC Campaign
You have full control over the budget
You can decide what you are willing to pay per click to get the best return on your investment. No need to give an extra penny out of your pocket!
You can Evaluate and Measure the Acknowledgement
One of the benefits of PPC marketing is that you can track every single click and conversion. Not to mention, you can even analyze the whole thing to figure out which ads are working in your favor and how to adjust your strategy to make it further better in terms of performance.
You Get Instant Visibility
The best thing about PPC advertising is that you start seeing quick results and in no time you reach the top of search results. You don’t have to wait for months (as in the case of other organic methods such as SEO) to make your presence felt among your targeted audience. So, if you need a quick traffic boost, this marketing strategy is just damn too perfect!
How to Set Up a PPC Campaign on Google
Well, putting a Google ad is not at all a difficult thing to do. But there are few things that you must keep in mind to make the difference. Here’s how to take a start of your PPC campaign in Google and set the stage for success:
Define Your Goals
First thing that you must clearly set in your mind is your goals. Determine what is PPC? and what you want and what is the purpose of investing a part of your profits in PPC compaigns. Are you interested in driving sales? Or probably want to boost brand awareness? Maybe you want to get your hands on high yeilding leads? Whatever the case, the approach of your campaign will greatly depend on your goal. For example, If you want conversions, you can target keywords like “buy coffee online” etc.
Choose Your Keywords Wisely
Keywords are at the heart of a PPC compaign. They are the trick to be where your desired audience is. After all, these are the exact words that your audience is using to search for the product or service online. Now, the question must be popping up in your mind: “Where to find the keywords wisely.” You can go for Google Keyword Planner or SEMrush for searching the most relevant and effective keywords for your campaign.
Finalize Your Budget
Now you know what is PPC? and want to do; you even have requisite keywords to work on. It’s better to decide what the budget is. The best thing about pay per click is that you can control the budget and choose the maximum amount to spend daily. Here is the bidding strategy that can be adopted:
- If you to attract traffic, maximize clicks
- If you want leads or sales, maximize conversions
- If you want to focus on cost per conversion, target CPA.
Create Your Ads
Alright, now we are going to give all our attention to the most fun and critical part. In all truth, writing an ad copy can be your make or break point. My pro-level tip will be to keep your pay per click ad action message very clear and compelling. Persuade your audience with words that combine both rationality and emotions. It would be much better if you spice things up by making it a bit different, short, and action-oriented. That’s a trick to a strong call to action (CTA).
Let me give you an example: Suppose you have a coffee shop; you can say:
“Get the first cup of your coffee free. A limited offer just for you!”
Believe it or not, but nobody ignores something that is being offered to them free…Wink!
Monitor and Optimize:
Ok, your responsibility does not end with setting a google PPC advertising campaign live, it’s an on-going commitment over your shoulders. From time to time, watch the performance of your ad, see click through rates (CTR), conversions, and cost per conversions. Just observe what’s working for you and what’s not and based on that change your strategy at the appropriate time.
Do You Need Help With Google Ads Management Services
Not everyone has the time and expertise to get into PPC management. If you want to hit right on your desired target or want to make the most out of your results, you may wish to find google ads management service providers. In this endeavors, of yours who can fit better than the top-notch digital marketing agency UnityDiv. At the end of the day, our masterminds know how to optimize your campaign, select the best keywords, and deliver the best return on investnments. So, feel free to contact us now for more details!
