Ting tong…Here comes the reminder ringbell. From whom? From the shopkeeper whose product you just saw online, and showed interest in buying but left the page without making a conversion. Now, that shopkeeper is again showing you that product in hopes that you might make the deal this time. Hold on! Do you know what this whole process of retargeting potential customers with an ad for a product they seem to be interested in is called? It’s remarketing.
Today, in this blog, we will discuss remarketing in detail. You will explore how it works, its types, and why it is crucial for increasing your business’s overall revenue.
Let’s dive deep!
What is Remarketing in Digital Marketing?
Remarketing, also called retargeting, is an effective digital marketing technique in which algorithms analyze the user’s interaction pattern and customize the marketing campaign for him. For example, you may have clicked the product on Amazon and then gone to the official website to check it out.
You closed the website without buying anything, but remember, in the digital world, you always leave your footprints wherever you go. The cookies on that website now know you and, in fact, follow you. They know when and where to hit on you again.
They may bombard you with the very same ad on some other social platform. Suppose you saw the product on Amazon, and just after you close that platform and start scrolling Facebook, you see the advertisement for the same product there. You must be thinking in your head: “How is that possible? Is it some kind of magic?” But, in reality, it’s a retargeting campaign done with the goal of increasing PPC ROI.
Remarketing vs. Retargeting
While most PPC advertisers often use both terms interchangeably. These two are somewhat different. Here’s how:
| Retargeting | Remarketing |
| Utilizes Third-part data | Utilizes First-party data |
| Revolves around using paid ads to re-engage the audience who once visited your website | Revolves around retargeting the person again through emails |
How Remarketing Works?
Ok, things are a bit technical here, but we will explain the whole working process to you in simple words. If you want to start a remarketing campaign, the very first thing you need to install is a remarketing tag or code, which is also called pixel installation, on your website.
You can take these pixel tags as a bridge between your website and Google ads, Facebook ads, other ad networks, etc. Pixel tags capture user information from websites and store it on ad platforms’ remarketing lists. In addition, they will drop anonymous browser cookies to track the user for remarketing.
Remarketing Strategy Steps
Here are the steps involved in remarketing strategy:
- The user lands on your website and leaves the website without taking any action.
- You have installed pixel tags. So, they stored the anonymous ID or cookie data of that user in the ad network remarketing list.
- Now, users in the remarketing list are retargeted with the campaign ads on other websites and applications.
- The targeted user re-engages with the ad when they see and click on it, enhancing the probability of getting a conversion out of them.
Benefits of Remarketing
There are the following clear-cut benefits of remarketing ads:
- They lower cost per conversion
- They increase conversion rates and PPC return on investment
- They help in the strategic showcasing of ads to a targeted audience
- They are of great use in crafting personalized ads according to each user’s needs, preferences, and interests.
- They are cost-efficient as they target those customers who seem interested.
Types of Remarketing
UnityDiv experts use several types of remarketing techniques to make the most of our valuable clients’ investments. Below, we have categorized them for you:
Standard Remarketing
This is the most common type of remarketing, in which brands analyze their audience’s overall website activity, search engine data, and behavioral patterns to tailor the ad campaign. Based on that, a data-driven ad campaign is launched to entice the targeted audience to return and buy a particular product from their website.
Dynamic Remarketing
Now comes dynamic remarketing, which is a personalized kind of re-bombardment of ads to users. It is mostly seen in e-commerce platforms like Flipkart and Amazon. Under it, the user is directly hit by the ads of those products he viewed on a particular website. It can be said that this remarketing campaign works on the principle of hyper-personalization.
Video Remarketing
Video remarketing is done on those users who once interacted with the video content of the brand on the website or some other platform like YouTube. Now, the algorithms will remember that person and strike him again with the ad on YouTube videos. According to the survey of Wyzowl 2023, 95% of marketers found an increase in brand awareness, and 91% witnessed an increase in website traffic out of their video remarketing campaign, making it the promising weapon of advertisers.
Other Remarketing Types
- Email remarketing is done when the users who opened and interacted with the company’s emails are retargeted.
- Social media marketing targets those who engage with the brand on social media. This type of remarketing works on social media and can be done on SERPs linked to social media platforms.
- Remarketing lists for search ads (RLSA) work for those users who visited your website in the past and are currently searching for the products available on your website on search engines. Algorithms take them as your potential clients and retarget them with aggressive bids and tailored ads.
Final Thoughts
Indeed, remarketing is an effective way to optimize your brands’ conversion rates. Believe it or not, the repeated bombardment of certain agenda points into your potential customer’s head does help improve your brand’s visibility and awareness among your targeted audience, thereby giving you a definite competitive edge in the online market.
So, what are you waiting for? Why are you not upscaling your digital marketing with a highly beneficial remarketing campaign? Do you need a marketer to help you achieve that goal? If that is so, who can be a better partner for you than UnityDiv- a top-notch digital marketing agency in the market?
Set your path to success, and contact UnityDiv now to get the best quote for world-class digital marketing services.
