You must have heard the name: the WordPress website. These days, it is the most preferred platform for creating a non-coding website. Indeed, this site allows you to create sites without hiring a web developer. All you need is a basic understanding of this content management system (CMS), and you will become the constructor of your own shop.
Though WordPress has many great features, it still needs complementary features to augment its potential. Do you know what these complementary features are called? In the world of WordPress, they are referred to as Plugins. They enhance the capabilities of the host (that is, WordPress) without making any changes to its code. For this reason, it is essential to have a comprehensive knowledge of the best WordPress plugins. After all, they will make your survival game on the internet trouble-free.
Are you curious about the top WordPress plugins? Do you want to upgrade your business website by incorporating these plugins? Fret not; just scroll down to become cognizant of the best WordPress plugins:
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First, What are WordPress Plugins?
Let’s start with the basics: WordPress Plugins. We will try to understand it by breaking the term into two parts: “WordPress” and “Plugin.”
WordPress is a free and open-sourced content management system (CMS) that allows users to create, design, and manage websites without complex technicalities and coding. It is a part of two different platforms;
| WordPress.com | WordPress.org |
| It is a website | It is a software script |
| It has in-built hosting | It needs a web hosting provider |
| You create a page on it | It helps you build and edit a website |
To create your own website, you need to utilize WordPress.org. Many businesses have built their online identity using it. Whether you’re creating a blogging or e-commerce website, this platform provides a solution for all.
The second part is about the plugins. They basically work like an app on your phone. Just as apps add additional features to your mobile device, they do the same to your WordPress website. You can download them for free, but sometimes you have to pay for them too. Nevertheless, they allow you to create a powerful website without entering an inch into the domain of coding.
Importance of Plugins for Business Sites
All businesses thrive on the support of their customers. And you know what? Almost all customers are rational decision-makers. They do a cost-benefit analysis before buying a particular product. In this whole process, credibility and authenticity remain the top factors influencing a buying decision.
Amidst this, a poor website theme, structure, and performance is the biggest no. It will do more harm than good by affecting your brand’s image. That is why inculcating plugins to boost your website’s overall outlook, optimization, and performance is essential to save yourself from embarrassment and subsequent customer loss.
Here is how important is WordPress plugins:
- They help you give a customized outlook to your business website by integrating your business-specific color schemes and layout.
- They provide a user-friendly navigation experience to the visitors.
- These plugins help you optimize your site for search engines, increasing the ranking and visibility of your brand.
- They help your website design be responsive to different electronic device users.
- The plugins are easily accessible, so you don’t have to worry about using technical and complicated site builders.
Top WordPress Plugins for Business Websites
Each business is different. Even businesses in the same niche tend to offer something unique. Based on such differential needs, businesses’ plugin requirements vary. But worry not. Tons of plugins are available in WordPress for you to utilize and thrive.
UnityDiv has gathered the list of the best ones for you.
Yoast SEO
Yoast plugin deserves to be the first one on the list owing to its unparalleled importance in improving your website’s SEO. It helps strategically place keywords to assist crawlers in effectively and thoroughly navigating your website.
Before the final publication of your content, this plugin proofreads and checks the whole content. After reviewing the content, an SEO score with recommendations for improvement is given. All this guides you to increase your ranking by way of improving your clickthrough rates. Indeed, it is a great asset for attracting quality traffic to your business.
Akismet Anti-Spam
Akismet anti-spam is a savior for many businesses as it helps them filter spam messages. When your business is seen by people, it drives user queries and messages. Sometimes, people send messages for no apparent reason. It wastes a lot of time for website managers to filter out relevant messages from spam ones. Akismet anti-spam checks the messages and form submissions and automatically removes the spammed comments.
WooCommerce
Your online business goals will always remain incomplete without the WooCommerce plugin. This plugin seamlessly blends into your website and assists in driving tangible conversions out of every website visitor. To your knowledge, the majority of businesses use this plugin. WooCommerce itself claims that 30% of all stores have embedded us to improve the outlook and performance of their business store.
Wordfence Security
You are most definitely wrong if you think your store cannot be robbed because you have shifted online. Well, your website needs a security fence as much as your Brick-and-mortar store. But what is the best plugin for this? Let me present you with the best plugin to protect your site: Wordfence security. It has all the necessary security features that are constantly ensuring that your website is protected from all sides.
Google XML
Imagine a customer coming to your store, and all they see upon entering is a messed up and highly disorganized shop. They want to navigate the products you are offering, but everything is becoming difficult due to messed up structure. The same goes for your online store. Therefore, it must be adequately organized through a Google XML plugin. It improves the experience not only for your visitors but also for Google crawlers, making it easy to recognize, properly categorize, and rank your content in relevant places.
Final Thoughts
Indeed, adding WordPress plugins to your website is a great way to improve your business position in the highly crowded and competitive online e-commerce landscape. However, searching for the best plugin to rely on is challenging and requires extensive first-hand experience with the plugin.
UnityDiv professionals have the expertise to select the best plugin for your business growth. That is why hiring our professionals will be the best decision for your business’s overall expansion.
Contact us now to get the best quote!
