While most people set up their Google business profile, what they don’t know is that simply making a profile is not enough to attract more visitors. What one needs is an active presence, constant engagement, and boundless promotion to truly stand out in the highly crowded and, at the same time, competitive arena of the digital world. Apart from standing out, making the first impression count is equally important for businesses. And that cannot be achieved with sub-standard strategies. You need professional digital marketing services, the likes of that provided by UnityDiv.
Wanna know how our professionals work tirelessly to make your business presence felt in the online arena? Wanna know how we help you attract more visitors to your google business profile, high visibility, uppermost Google rankings, and better customer interaction? All your queries regarding that are being elaborated on in this blog.
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What is Google Business Profile?
Google business profile, which was previously known worldwide by the name of Google My Business, is the most popular business tool that is available at the disposal of Google’s users to promote their products, services, and even the general information about their business online. It was established in 2014 with the goal of giving businesses an online identity and presence without the need to build a website. It enlist all necessary information about your business (which is completely editable), and allows the visitors to go through them, and review them for genuine authentic presence.
In other words, it would not be wrong to say that your Google business profile is your online business card. The more traffic you get to that, the higher you secure its rank, and the more clicks you receive at it, the stronger will be your brand’s persona, and more in numbers will be your customers, sales, and ultimate revenue.
How to Make a Google Business Profile More Visible?
Remember, the profiles that appear on the top of search results get the most of the local business. Therefore, it is the goal of every business to be there so to drive more clicks and consistent business growth.
UnityDiv adopts multiple strategies to make your business be on the top of Google’s ranking. Here’s everything UnityDiv does to make your Google business profile stand out among potential visitors;
Use Posts
The first important thing to do is to post engaging content consistently. The top profiles that you see on the search results, or the ones that you really want to click on, are the ones who post the content that interests or addresses the concerns of their audience the most. It is how much value you are contributing to your post that makes the difference. Posts talk about events, updates from the business, or special offers available to consumers for a limited time.
When your potential customers or loyal customers see those things, they become more interested in buying from your business because they know it’s where they can get the most lucrative and valuable deal. It also showcases that business has an active and trustworthy online presence to rely on.
Keep Updating Your Business Information
Updated information will put you not just in the good books of the Google algorithms but also among your consumers. It is because it reflects that this business is active. For example, if you change your store location, don’t forget to update it there on Google’s business. That means updated working hours, phone numbers, and website information will make your users trust your business even more, establishing for you a credible online identity.
Apart from updating, all the buttons available there must be clickable and end on a landing page. After all, it is the accuracy that drives trust and support information with credible supporting evidence.
Include High-Quality Images
Pictures or any other visuals (be it in motion form) work better than text in proving trust. The more pictures, the more likely it is to attract traffic. However, quality is always better than quantity. That is why you shouldn’t forget to upload high-quality visuals to your Google business profile. Remember, Google loves content. The more it will be on your profile, the more Google perceives it as useful for the users, and ultimately, the more Google will promote it, enabling you to get more traffic and visitors.
So, make sure that your Google profile has more than 100 photos. But that’s not all. You also need to ensure that your images are not monotonous or lacking any worth. It must reflect different things about your business. For example, your photos must showcase the inside look of your store, the outside look, the product images, the colleagues’ pictures, and even yourself.
Remain Consistent
Uploading content is not a one-and-for-all game. Just as your business information needs to be updated constantly, so does the content. You need to post, add photos, and all other types of content regularly. This is because recently updated photos help attract the user’s eyes and tell Google that your business is thriving, helping you increase Google business profile traffic and improve Google business profile engagement. You know what, there is nothing that tells Google that your business is thriving than ongoing reviews of your business.
So, if you really want to attract more organic traffic and visitors, not just reviews but the consistent acquisition of reviews is all that can make a difference. How? It will bring up your Google business profile on the search result page and drive traffic and sales.
Maintain High Interaction
Whether you are getting positive or negative reviews, interacting with the giver in an engaging and understanding manner also acts as a positive reinforcement for making your business stand out on the Google best list. It is because Google likes to see that not just visitors but you, as a business owner, are also active. So, your goal should not just be to get tons of positive reviews, but you must be sending tons of positive signals, too.
Final Thoughts
Indeed, setting up a Google business profile is a necessity for your business if you truly want to attract more visitors to your google business profile, and drive more conversions out of them. UnityDiv recognizes the importance of its optimization; therefore, our professionals specifically focus on its upliftment and enhancement.
If you want to leverage our world-class digital marketing services, contact us now to get the best quote.
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