Do you want to know the tricks to ranking your business higher on local search results? Are you interested in getting the most customers into your shop? But customers are not pouring in even though you offer the best products in the market. Ever wondered what could be the reason behind this? Maybe because you are effectively utilizing the potential of digital marketing. Maybe because you are unable to leverage the potential of local SEO to the satisfaction of your business interests.
Now, the question must be popping up in your mind: “How to use local SEO to increase business activity?” How to stand out among the rest in local search results and reach the customers that are just around the corner?
Answers to all these questions of yours are discussed in today’s blog. So, fret not…Just improve your local SEO strategies by eating our wisdom nuggets. Let’s start!
What is Local SEO?
Optimizing your online presence in order to attract more businesses from relevant local searches is known as Local SEO. They occur on Google and other search engines. For example, if you search for ‘best digital marketing agencies near me,’ then the results will be based on Local SEO.
If you are a beginner looking for local SEO for local SEO for beginners, then you must rest your strategy on a combination of SEO tools and techniques to increase local visibility. It means creating and optimizing your Google My Business profile, working on local citations, and keeping an eye on your online reviews.
Importance of Local SEO
According to the statistics, 46% of all Google searches are now local searches. It is believed an astounding 76% of customers who perform a local search visit a store and convert within 24 hours. The above-given astounding stats underscore the importance of focusing on Local SEO to upgrade the sales of your business.
How to Optimize Your Business for Local SEO?
Let me give you a local SEO checklist to help your business rank higher in local search results:
Optimize Your Profile
Ok, the first thing to do is to claim and optimize your Google My Business profile. Make sure your profile is filled out, correct, and refreshed often. Now, let me tell you what must be included in your business profile:
- Business name, address, and phone number
- High-quality images
- Updated working hours
- The categories and attributes that apply to your business
Use SEO-Friendly Local Keywords
Don’t forget to add location-specific keywords to your website’s content, meta tags, and description. For example, instead of simply using ‘best digital marketing agency,’ get more specific and mention ‘best digital marketing agency in Rawalpindi.’ This will help your website gain visibility in local searches.
Build Local Citations
It is very important to mention your business name, address, and phone number on different websites. This phenomenon is called citations. They could be local business directories, review platforms, or industry-specific sites. In other words, the idea of local SEO management is fairly simple: your business details must be the same everywhere.
Encourage Online Reviews
Remember, reviews that are positive not only create trust but also help your local search rankings. So, always ask your happy customers to give reviews on all review platforms including your Google My Business profile. React to reviews quickly to show you care about your customers.
Use Schema Markup
Search engines find it easy to understand your business with schema markup. Add structured data to your site to add details like location, hours, reviews, and more things about your business.
Optimize for Mobile
A large percentage of local searches are done from mobile devices. That is why it is important to make sure your website is mobile-friendly and easy to navigate from mobile. It would not be wrong to say that a successful local SEO strategy depends on mobile optimization.
Focus on Local Link Building
Local websites or organizations can help you gain backlinks that will boost your authority and rankings considerably. For that reason, connect with local bloggers, sponsor a community event, or team up with another local business.
What UnityDiv Can Do for You?
Do you want to own the local search results and bring more customers through your shop doors? Nothing could be better in this regard than delegating your task to UnityDiv. At UnityDiv, we specialize in all kinds of digital marketing services including Local SEO. We will specifically tailor the customized SEO solutions according to your unique business needs.
From mobile-friendly and SEO-optimized websites to implementing more advanced local SEO strategies, our experts will do all for you. Through our innovative strategies, we will make your business the number one choice in your local area.
Final Thoughts
Businesses that are looking to get in front of local customers are going to have to play the local SEO game. If you are new to local SEO or want to optimize your strategy, the recommendations given above will get you on the right track to increasing your business visibility among your local audience. And, trust me, it is not only about visibility. After all, this visibility is capable of driving in more customers and sales.
If you want to implement the right local SEO strategies, it is in your best interest to partner with experienced local SEO companies like UnityDiv. Believe it or not, it will make a big difference in your sales; otherwise, there is a long path to struggle.
Contact us now to expand your local business!
