Opening a new business online? Need a website that accurately depicts your brand credentials in a highly distinctive manner and offers your visitors the best user experience (UX)? You initially go for building a website from scratch using ready-made templates already available on the web, thinking it to be much more budget and time-friendly. Web development through templates might seem quick to construct, but as time goes by, you realize that taking custom website development services from professional web development agencies like UnityDiv is a much better option.
The reasons for choosing custom web development services are many, and all are worth considering. That is why, in today’s blog, UnityDiv has decided to outline all the good factors that make custom website development better than templates. We will also discuss custom website development costs and the benefits of hiring a custom website development company like UnityDiv.
So, let’s dive deeper!
What are Templates?
Website templates are the pre-designed layouts that are available on the internet for public use. That means anyone can create a website using them. You can get some of the templates for free, while other needs to be purchased. You can build templates using various platforms, the most popular being WordPress, Wix, Squraespace, Shopify, etc. These content management systems (CMS) provide you with hundreds on themes like Divi, Neve, and Astra available for WordPress.
Building a website using these templates is so simple, quick, and affordable that you don’t necessarily need a company or a freelancer to help you in the whole creation and management process. You can just drag and drop the website and build it all yourself.
Limitations of Using Templates for Web Development
Though the website creation using templates is quick and simple, it has its own limitations, which might not yield good results for all businesses, requiring them to take custom website development services. For example, those who use templates to build their website might have a generic website outlook- a design that might look similar to many other companies’ websites. So, it won’t give a unique look and feel.
What’s more, you also have low flexibility and scalability if you use templates for constructing a website. For example, some template-based sites have limited capabilities (especially the technical ones) and have poor SEO performance, affecting your website’s Google ranking. It can be said that using templates for website creation is a short-term solution that guarantees no long-term expansionary and redesigning capabilities according to your personalized needs and interests.
You lack the ability to conduct A/B testing on some templates (not all), so if you are running ads, doing a lot of SEO work, or getting high-traffic to your website, you might want to test your landing page, the source of your traffic inflow, and efficiency of your added call-to-actions. Overall, templates are a great and faster way to enter into the world of the online market, but for a longer productive presence on the web, you might need to adopt a custom design approach.
Why Custom Website Development Approach Is Better?
Offer Uniqueness
Custom websites are better at giving a personalized and brand-specific outlook to your website. They reflect more specific and less generic layouts. That means your website looks one of a kind. It is not like thousands of websites available on the internet. You can choose the color scheme, font, logo, and overall website style according to your brand interests, getting a highly customized, professional, and trustworthy outlook. Your incoming customers will get a seamless user experience due to interactive features that align well with the audience’s preferences.
Scalability
When you are a startup, your business needs are comparatively less, and so are your website requirements. But as your business expands and grows in the world of the web, the necessity for scalability starts to become much more apparent. Most of the templates are devoid of scaling options, making it difficult for businesses to think of uplifting their website’s features to an advanced level due to increased traffic, product diversification, or other requirements.
Better SEO and Performance
Though most of the users navigating through the website are unable to differentiate between the custom-made or the templated website, on Google, custom ones seem to dominate the ranking struggle, owing to better SEO and performance capabilities. For Google, speed is of critical importance.
Google always prioritizes those websites for higher rank which have faster loading times and offer easy navigation and enhanced security options to users. At custom-made websites, there is greater flexibility to implement advanced SEO features like schema markup, custom URLs, and well-optimized meta-data descriptions, helping you attract more traffic in a very organic manner.
Enhanced Security Features
Security is most important for those businesses handling sensitive customer data like bank account details. Though template-based websites do provide security enhancement options, they cannot get better than custom-based websites. It is because the code used for their construction is the generic one, widely known to all. That makes them more at risk of hackers’ attacks.
The websites that have customized the buildup process have enhanced security infrastructures and integrations of security protocols due to encrypted data transmission and multi-factor authentication. Not just that, but personalized maintenance and support options are also something that give them a definite edge in terms of security.
Final Thoughts
Are you thinking about ways to get started with custom website development? You know that it is something whose development goes far beyond building the website through the use of templates. It requires knowledge of technical things like coding, which is incomprehensible to you. So, what to do? If you are aspiring to get a customized website for yourself, using the top-notch services of UnityDiv web developers is your best bet. Our custom website development cost is highly affordable, offering you the best services at a very low package.
So, wait not…Just contact us now to get the best quote.
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