In the contemporary digital world, your business is incomplete without a digital web store. It is what gives your brand identity and creates awareness among your potential customers, giving credibility and thereby increasing sales to an unprecedented extent. It is, indeed, one of the best ways to expand the reach of one’s brand to a geographically diverse audience.
If you, as a business owner, are thinking about how to create a business website that best represents your brand interest and identity, this blog tends to be the best guide for you. In it, UnityDiv has provided you with a step-by-step guide from the planning phase to the launching phase, and even post-launch measures to help you build a trustworthy, transparent, and authoritative online presence.
So, wait not…Just scroll down to know in detail.
Steps to Create a Business Website
Decide Your Goal
Before starting website development, one must first know what is their purpose of building a website. In other words, what they want to achieve or what are their main goals. It is important, in this regard, to decide whether you are aspiring to build an informational, blog, or e-commerce website. It is this purpose and defined goal that decides and determines the design, content, and features of a website.
For example, if your main purpose is to sell products, you need to build an e-commerce website that has seamlessly incorporated easy-to-navigate product pages, and payment gateways. Contrastingly, service-based websites include the options of contact forms, booking avenues, client testimonials, and more related possibilities. However, the blog has a much simpler layout. It involves an easy-to-navigate design with various sub-categories, content search options, and a comment section for maintaining engagement and interaction with the readers.
Choose Domain and Hosting Service Provider
Without domain and hosting, your website can’t be there on the web. A domain name is your website address that you often see in the URL section. For example, in the case of UnityDiv, it is www.unitydiv.com. It must be remembered that choosing a name should be a bit strategic. It must be short, easy to remember, captivating, and at the same time, the name must reflect your brand image and identity. Hosting is the cloud service that allows content to be available on the internet. It stores and manages the content online. Without hosting, the website will have no house on the internet to store its files.
There are numerous hosting provider services in the market. The top names include Bluehost and Go Daddy, with their reliable uptime and security features. One can also get shared hosting, apart from VPS or dedicated hosting services. Though shared hosting is affordable, the latter guarantees better performance and faster loading times. You will also find many hosting service providers offering free domain registration for the first year as a marketing goal. Going for them will save the initial costs for small startups, and will allow opportunities for growth and expansion.
Choose a Website Building Platform
Now, there is a need for you to choose a website-building platform, if you are not doing it manually. The most popular website development platform is WordPress- a platform that offers customized website development with a great number of ready-made themes and supplementary plug-ins for enhanced features. The point is there is a popular belief that the primary purpose of WordPress was to assist in website creation for blogging websites.
For e-commerce websites, the ideal option is Shopify. It comes with a built-in payment processing and inventory tracking and management system. Even it has its own hosting services. In addition, Wix and Squarespace are also a great website-building platform for beginners looking to manage their websites with easy drag-and-drop features for quick and non-coding design changes. For those in search of free options, Google site templates are the best bet. However, it is not the best option for advanced and complex websites as customization features are limited.
Design Your Website
A good business website design is not something overly complex. It may reflect web designers’ efficiency but has nothing to do with productivity. In other words, a good website design is simple, yet modern and user-friendly in outlook. It very professionally represents your brand and its mission. For example, when you use a modern website design, it not only offers clear navigation, allowing visitors to easily find what they are looking for in a few clicks, but it also sticks to exhibiting your brand’s personalized color scheme, giving your business website visually appealing, and concurrently, a cohesive look.
The images are clear. Compressed, yet of high-quality with the usage of eye-friendly readable fonts and whitespace to give a better user experience and readability level. The foremost thing is, that professional and experienced web designers (like that of UnityDiv) ensure the mobile-friendliness of websites, knowing quite well that almost 50% of web traffic comes from mobile; therefore, prioritizing mobile-friendliness cannot be taken lightly.
Launch Your Website
After adding all the essential pages including the home page, about page, service or product page, blog, and contact page, the website gets all ready for the official launch. However, it would be much better to conduct prior SEO optimization and A/B testing to give a seamless user experience. In this regard, incorporating relevant and high-ranking keywords into content, meta-titles, descriptions, and images alt text is more than important for heightened search engine visibility. Getting backlinks from reputable and trustworthy websites is also worth taking SEO practice.
Even better would be to rely on advanced interactive elements like AI live chat assistants, newsletter signups, social media links, and persuasive call-to-actions for better website growth. Finally, if there are no broken links or security vulnerabilities, and the page loading speed is fast, together with all buttons working correctly, start the launch and promotion process of your website.
Final Thoughts
Indeed, creating a website is a must-have step for your business. If you have not made your presence active on the world of the internet yet, it is high time to contact UnityDiv for up-to-mark website development and designing services.
What are you waiting for? Just contact us now to get the best quote.
