Hey there! Are you worried about your website’s high bounce rate and poor user engagement? Then it is important for you to be aware that 94% of first impressions that make users skeptical of brand identity are common design-related issues that could have been easily avoided. You must have now got the answer to your query! Do you want to know why this is happening to you despite the fact you paid a massive amount to hire a web developer for website design services? Just take it as you went to an inexperienced doctor for some facial procedures, and now you need to consult the right website development agency like UnityDiv to get a facelift of your website.
But before that, let’s explore six common mistakes in your website design that collectively hamper your business in building a trustworthy brand presence in the industry. Wait not! Just scroll down to avoid committing the same website design-related mistakes over and over again:
6 Common Web Design Mistakes in 2024
Slow Page Loading
You know what? In a world of the internet where there are so many options to explore, your users want quick answers, or else they will go somewhere else. It is undoubtedly one of the reasons behind the high bounce rate. Now, how can you deal with this:
- Large files, images, and videos must be compressed
- Avoid outdated codes and too many plugins
- Use the technique of lazy loading to load important things first
- Cut back on the use of heavy scripts and flash content that negatively affects page rendering
- Monitor website loading speed through tools like Google Page Speed Insights and Pingdom
Non Responsive Website Design
These days, most people use their mobile devices to search for things online. For that reason, it is more important than ever to construct a website that works best for all types of electronic devices—be they mobile, tablet, or laptop. The following are the features of a non-responsive website layout:
- The images and tables do not adapt automatically according to the differential needs of screen sizes
- The navigation is fixed to a single size range, making it difficult to read and explore items. You have to repeatedly zoom in or out, and sometimes, you literally shift your mobile position vertically and horizontally to navigate the website.
It would not be an overstatement to say that nonresponsive website layouts prevent seamless user experience, becoming a common mistake you must avoid.
Jumbled Interface
Does your website look messy at first glance? It appears like a complex and disorganized representation of things on one page. Just imagine: You went to an eatery to enjoy a good buffet. But you only have one plate available to have whatever you like to eat. Without hesitation, you start putting every item into that one plate, and now it’s over-stuffed, cluttered, and disorderly. Will your plate look presentable to people around you looking at it? Definitely not! That’s exactly how a jumbled interface of your website appears to a visitors: messy and incomprehensible. It is crucial to avoid committing this type of mistake while designing a website. Here’s how:
- Add sufficient space to give your website a cleaner and more orderly outlook.
- Include white space below because it is eye-friendly and, not to mention, gives visitors a freshening vibe. Plus, it makes call-to-actions and other highlighted sections more visible.
Unintelligible Font Sizes and Styles
Utilizing undiscernible font sizes can affect the readability of your website content, making your visitors bounce back early on. Fonts also play a vital role in making your website visually appealing, so you should steer clear of using unusual font styles or font sizes that are too big or too small.
Here is a thing to remember:
- Font size for mobile: 16 pt/px
- Font size for tablet: 15 to 19 pt/px
- Font size for desktop: 16 to 20 pt/px
Overstuffing Website with Texts
Don’t write to prove your writing efficiency; write to make navigation easy for the readers. As most of the visitors just skim through the website to find whether there is relevant information or not, it is better to provide them with their desired answer in minimum words. Don’t go on overwhelming your readers through large blocks of text. For that reason, it is better to:
- Improve readability by breaking your text into shorter paragraphs (probably 3 to 4 lines).
- Improve user experience by using bullet points.
Lack of Website Accessibility to Differently Abled Individuals
Improving website accessibility means making your website satisfy the differential needs of individuals who have visual, hearing, or cognitive disabilities. Deficient elements that make accessibility difficult include:
- Missing Alt tags, making it difficult to comprehend what’s there in the image
- Poor color contrast makes it difficult for color-blind people to navigate and understand the website
- No alternative ways of reading the text-based content- for example, audio or visual representation of content
Other Website Design Mistakes to Avoid
- Ensure your website is designed according to the target audience’s needs, preferences, and behavioral demands.
- If you clearly want to convey your brand message, avoid vague messaging. Be direct in your approach.
- Call-to-actions must be specific, persuasive, and straightforward to increase conversions.
- Mark website navigation elements clearly, and remember to make them apparent so your users don’t have to fret when looking for important navigation features.
- Give your 404 page a templated design. This will neutralize your visitors’ frustration when opening a landing page that no longer exists on your server.
Final Thoughts
Hopefully, you learned about all the common mistakes made while designing a website. Now, it’s time to get rid of them, if there are any. If you do not possess the relevant skills to fix them on your own, it’s high time to pick UnityDiv’s high brains to do that task for you. They will not only remove errors and visible blunders from your websites but will also ensure that you don’t face any such issues in the future by giving you comprehensive website management services.
If you want to leverage UnityDiv world website design services, feel free to contact us now!
