Facebook, which is part of Meta, has over 3.06 Billion active users. This makes it nothing less than a golden opportunity for all types of businesses to expand. But the problem is that not every Facebook user can be your ideal customer. That’s where the role of Facebook ad targeting […]

According to marketing experiment statistics, incorporating video ads can increase conversion rates by 34%. With 7.4 billion active users, Facebook presents a considerable opportunity in this regard. Statista reports confirm the importance of advertising on Facebook by asserting that this platform will contribute 24% of digital revenue from 2021 to […]

The United States has a vast consumer market to explore. The rapid unfolding of the digital world and, subsequently, increased interconnectivity of the world within a globalized web are opening avenues for many businesses to tap the US market.  Amid that, the role of digital marketing agencies like UnityDiv is […]

Have you heard the saying: “Your reputation precedes you.” When we talk about brand equity, that’s exactly where we direct all our focus to. Trust me, the reputational image and the emotional weight that your business holds in the mind and heart of your audience plays a key role in […]