The ultimate goal of all Shopify stores is to increase sales. However, how one achieves it is a herculean task that depends on the interdependent utilization of multiple factors. Are you among those people too who opened a Shopify store to make a good e-commerce career for themselves? Now, you are struggling to increase your traffic. If that is so, this blog by UnityDiv is specially tailored to uplift your business presence on SERPs. You will learn the best SEO strategies to skyrocket conversions and, as a result, turn Shopify into your money-printing machine.
So, wait not…Just swipe down for the in-depth exploration of the best Shopify SEO services.
What is Shopify SEO?
Shopify SEO is the practice of making your Shopify store rank higher on search engine results and ultimately drive more traffic and conversions. With over 2.1 million daily active users and 5.23 million online stores, the optimized usage of this e-commerce platform for product showcasing and online marketing is crucial to setting up the right SEO strategy for uplifting your business in 2025.
Is Shopify good for SEO?
Many business owners who have not yet explored the world of Shopify merchandising ask the question: ‘Is Shopify good for SEO?’ The answer to this query would be a big yes. Why? Just look at its active users and assess how far you can expand your business by utilizing its ultimate potential for applying best SEO practices. Not to mention, the developers at this platform have worked really well in making Shopify inherently SEO-friendly by working on prominent SEO aspects like
- Auto-sitemaps.
- Editable metadata and robot.txt files.
- Ability to use redirects: If you have a page that does not work anymore and you want to delete it thinking that it might hurt your SEO, then, in this case, you can apply 301 redirects by changing the page URL.
- Shopify also allows you to have a personalized URL. All you have to do is to edit the slug.
Best Shopify SEO Tips
The following are the best Shopify SEO tips:
Keyword Optimization
You can increase the chances of getting discovered by the right audience. How so? It is done strategically by utilizing targeted and niche-specific keywords. To realize this goal, you can hire Shopify SEO experts from UnityDiv to create the content of each page according to your audience’s
Mobile-friendliness
SEO Shopify store is not possible without making your website mobile-friendly. It is the responsibility of any Shopify SEO agency to check whether the websites’ pages are loading fast on both desktop and mobile. They must also work on using that Shopify theme, which is mobile responsive by nature.
Proper Indexing of Your Website’s Pages
Your website cannot appear in the search results if you have not indexed it. The crawlers will never come, and your website will never get indexed on SERP for users. That is why it is very important to index each website page on search engines for better SEO. For new websites, Shopify users must remember that indexing can take up to two weeks.
Optimized Usage of Header Tags and Inclusion of Alt texts in Images
The next thing that can improve the SEO of your Shopify store is the correct and structured usage of header tags. It will not only help you give your website a systematized outlook but also improve the navigation experience of users and crawlers.
As for the Alt text of images, you must remember that algorithms cannot perceive what is in the image. They understand the language of the text. A well-written alt text explaining what is in the image you are using will significantly improve your Shopify store SEO.
Add Schema Markup
Give your website content a structured look by adding schema markup. It will not only assist in the seamless navigation of your website, but also advanced semantic technology can help you build the content knowledge graph. It also increases the chances of your content coming on the zero position as a featured snippet or AI-crafted automated search answer.
Other SEO Practices Followed by E-Commerce SEO Agency UnityDiv
- Write Compelling Titles, Meta Descriptions, and Product Descriptions
- Optimizing the URL by inculcating the targeted keyword into it.
- Give your website content a structured look by adding schema markup.
- Creating specialized and persuasive landing pages.
- Link your pages internally to gain better topical rankings.
- Market your content with the best digital marketing strategies. For this purpose, you can go for cross-platform promotion, too.
- Write your content in a user-friendly conversational tone for easy readability. It would be much better to keep the difficulty and complexity of your content to the 8th-grade level.
- Duplicacy of the content kills its SEO by reducing the credibility and trust of consumers. That is why your content must reflect that it is written just for your website. If it’s difficult for you to manage the duplicity of content within your own website, use canonical tags to tell Google which page must be prioritized.
- The ranking of your Shopify store will be badly affected if it’s not SSL-certified. For that reason, you must prioritize the safety and security of your website for SEO purposes.
- As far as off-page SEO strategy is concerned, write guest posts, build worthy backlink profiles, and get credit from other brands or influencers to improve your SEO rankings.
Final Thoughts
Do you want to hire an e-commerce SEO agency to improve the SEO of your website? You must consider hiring professionals from UnityDiv because we are a top-notch website development and digital marketing agency in the market. We provide our clients with all SEO services for Shopify. Be it Shopify website development, theme selection, or promotion, we cover everything for you.
Why are you still waiting? Contact UnityDiv now to skyrocket your Shopify store’s online sales and traffic in 2025.
